Mastercard’s Bold Leap: Nili Klenoff on Redefining Commerce Media for a New Era
Mastercard launched its Commerce Media Network in October 2025 with a compelling pitch: 160 billion annual transactions, 500 million opted-in consumers, and card-linking technology that closes the loop between ad exposure and real purchase. EVP Nili Klenoff explains the vision, and what it means for brands when AI agents start doing the shopping.
How Lowe’s Is Letting Creators Put Their Own Products on the Shelf
Lowe’s opened up its product development pipeline to creators through the Into the Blue program. Here is what it means for brands thinking seriously about the creator economy.
Starbucks Is Paying Baristas to Create TikTok Content and It Is a Bigger Deal Than You Think
Starbucks is the first brand to pilot TikTok’s Creator Network, turning Gen Z baristas into paid content creators through its Green Apron Creators program. Here is what it means for brands.
Score Big: Why Live Sports Ad Spending is Set to Dominate TV
Live sports ad spending is on track to exceed $20 billion by 2027, growing nearly four times faster than the overall TV market. Here is why linear television is holding its ground, and what that means for marketers.
Fox Sports Goes All In: The World Cup, A Marketing Masterclass in the Making
Fox Sports is calling World Cup 2026 their biggest production ever, 104 matches, 70 on FOX, 34 on FS1. The scale of the commitment is a lesson in how event marketing works at the highest level.
American Eagle Scores a Major Goal: Teaming Up with Soccer Sensation Lamine Yamal!
American Eagle’s five-year deal with 18-year-old soccer star Lamine Yamal is a long-game bet on where Gen Z culture and global soccer are heading. Here is why the timing, the partner, and the duration all matter.
Nike’s Bold World Cup Play: A Game-Changing Marketing Strategy
Nike is taking an unconventional approach to World Cup 2026 with a 12-week content rollout featuring a rotating surprise cast of global stars, a sustained campaign designed to own the cultural conversation, not just buy a moment in it.
Beyond the Camera: Why Authenticity in Creator-Led Campaigns Starts Long Before the Shoot
Real authenticity in creator-led campaigns is built before the cameras roll. Collectively and Adweek make the case that brands doing pre-production relationship building consistently outperform those who treat creator partnerships as simple media transactions.
Pepsi Kicks Off a Marketing Goal: Changing ‘Soccer’ to ‘Football’!
Pepsi’s Football Nation campaign launched in April 2026 with a browser extension that swaps ‘soccer’ for ‘football’ across the web—backed by David Beckham, Mo Salah, Vini Jr., and a surprise Gordon Ramsay cameo. Here’s why it’s one of the more genuinely clever sports marketing plays in recent memory.
How the Bezos–Sánchez Wedding Became a Media Masterclass
Jeff Bezos and Lauren Sánchez’s Venice wedding buzz shows how celebrity, luxury, and location can generate massive earned media
