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Latest On Brand Strategy

Power Play in Marketing: NHL Sees Explosive Sponsorship Growth to $1.7 Billion

The NHL just hit $1.7 billion in sponsorship revenue, up 10% in a single year. Here is what the SponsorUnited data reveals about why hockey...

Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback

Absolut Vodka just teamed up with Madonna for her Confessions II album release, and the ABSOLUT ICON campaign is a masterclass in how celebrity partnerships...

Marketing’s Core Challenge: Why Trust Trumps Optimization Every Time

Optimization cannot fix a trust problem. Industry discussions at Cannes Lions are surfacing an uncomfortable truth: many brands are losing ground not because of bad...

Cracking the Code: How Amica Insurance Masters Marketing with a Contrarian Approach

Amica Insurance has been around for 119 years and their growth still runs on word-of-mouth. CMO Tory Pachis explains why empathy, not advertising, is their...

Marketing Masterclass: A Deep Dive into the Week’s Top Brand Campaigns

With the World Cup kicking off June 11, brands came out swinging this week. McDonald's mounted its biggest-ever tournament push, Nike scrapped the single-hero-film model...

Jollyes Pets: Unleashing an ‘Unapologetic’ Marketing Mission to Conquer the Pet Retail Market

Jollyes Pets has appointed Sean McGinty as CMO with a clear mission: transform the UK's second-largest specialist pet retailer into a household name. With a...

Macy’s Style Crew: How the Retail Giant is Flexing Influencer Power Beyond the Screen

Macy’s is expanding its Style Crew affiliate program beyond social media. Testing creator-led direct mail and in-store pop-ups that bring trusted curation into real-world shopping...

Home Depot Builds a Creator Bridge: A Game-Changer for Influencer Marketing

Home Depot is launching a new 'creator portal' to connect with home improvement influencers, aiming to boost content creation and customer engagement....

Beyond the Bots: Why Human Skills Are Your Agency’s Gold in an AI World

As AI reshapes marketing fast, human skills are becoming even more valuable. Agencies that invest in people, not just tools, will lead in 2026 and...

NASCAR’s Bold Rebrand: 72andSunny Revives the ‘Rebellious American Spirit’ in a Roaring Motorsport Market

Retail media networks are set to reach $180 billion globally in 2025. Brands and marketers must adapt to this boom, leveraging retailer data for better...