Brand Marketing

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Latest On Brand Strategy

Home Depot is launching a new 'creator portal' to connect with home improvement influencers, aiming to boost content creation and customer engagement....
As AI reshapes marketing fast, human skills are becoming even more valuable. Agencies that invest in people, not just tools, will lead in 2026 and...
Retail media networks are set to reach $180 billion globally in 2025. Brands and marketers must adapt to this boom, leveraging retailer data for better...
Grey Goose’s Honey Deuce cocktail transforms US Open branding through memorable experiences, exclusivity, and long-term partnerships—raising the bar for luxury experiential marketing....
Nike evolves ‘Just Do It’ for a new era, blending bold brand messaging, surprising origins, and innovative strategy to keep its marketing iconic and relevant....
Dr. Squatch’s “Manlandia” campaign redefines men’s grooming with bold, niche storytelling and a focus on authentic brand identity, showing how targeted marketing and experiential branding...
Toyota’s “All In. All Season.” NFL campaign blends star athletes, community youth football support, and experiential activations to connect with fans year-round....
American Eagle’s bold marketing strategy pairs Sydney Sweeney’s authentic Gen Z appeal with Travis Kelce’s mainstream sports influence....
This emotional marketing effort builds community and promotes sustainability, helping Depop deepen its impact with Gen Z shoppers in the competitive US market....
American Eagle’s Travis Kelce capsule blends sports, style, and authentic collaboration for youth marketing, celebrity impact, and brand revitalization....