Marketing Masterclass: A Deep Dive into the Week’s Top Brand Campaigns
With the World Cup kicking off June 11, brands came out swinging this week. McDonald’s mounted its biggest-ever tournament push, Nike scrapped the single-hero-film model for 12 weeks of sustained content, and Lego racked up 314 million views in under 24 hours with just four footballers and some bricks. Here’s what made this week’s top campaigns worth watching.
Nike’s ‘Just Do It’ Evolves: Unpacking 37 Years of Iconic Marketing & Its Unsettling Past
Nike evolves ‘Just Do It’ for a new era, blending bold brand messaging, surprising origins, and innovative strategy to keep its marketing iconic and relevant.
