Power Play in Marketing: NHL Sees Explosive Sponsorship Growth to $1.7 Billion
The NHL just hit $1.7 billion in sponsorship revenue, up 10% in a single year. Here is what the SponsorUnited data reveals about why hockey has become one of the hottest brand investment opportunities in professional sports.
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
Absolut Vodka just teamed up with Madonna for her Confessions II album release, and the ABSOLUT ICON campaign is a masterclass in how celebrity partnerships should actually work. Here’s what marketers can learn from it.
Marketing’s Core Challenge: Why Trust Trumps Optimization Every Time
Optimization cannot fix a trust problem. Industry discussions at Cannes Lions are surfacing an uncomfortable truth: many brands are losing ground not because of bad marketing, but because consumers simply do not believe what they say.
Cracking the Code: How Amica Insurance Masters Marketing with a Contrarian Approach
Amica Insurance has been around for 119 years and their growth still runs on word-of-mouth. CMO Tory Pachis explains why empathy, not advertising, is their best policy, and what that means for building a brand that lasts.
Marketing Masterclass: A Deep Dive into the Week’s Top Brand Campaigns
With the World Cup kicking off June 11, brands came out swinging this week. McDonald’s mounted its biggest-ever tournament push, Nike scrapped the single-hero-film model for 12 weeks of sustained content, and Lego racked up 314 million views in under 24 hours with just four footballers and some bricks. Here’s what made this week’s top campaigns worth watching.
Jollyes Pets: Unleashing an ‘Unapologetic’ Marketing Mission to Conquer the Pet Retail Market
Jollyes Pets has appointed Sean McGinty as CMO with a clear mission: transform the UK’s second-largest specialist pet retailer into a household name. With a bold value specialist positioning, a new Simply Jollyes own-label range, and a digital-meets-physical growth strategy, Jollyes is making its move on the pet retail market and other challenger brands should be paying close attention.
Macy’s Style Crew: How the Retail Giant is Flexing Influencer Power Beyond the Screen
Macy’s is expanding its Style Crew affiliate program beyond social media. Testing creator-led direct mail and in-store pop-ups that bring trusted curation into real-world shopping moments.
Home Depot Builds a Creator Bridge: A Game-Changer for Influencer Marketing
Home Depot is launching a new ‘creator portal’ to connect with home improvement influencers, aiming to boost content creation and customer engagement.
Beyond the Bots: Why Human Skills Are Your Agency’s Gold in an AI World
As AI reshapes marketing fast, human skills are becoming even more valuable. Agencies that invest in people, not just tools, will lead in 2026 and beyond.
NASCAR’s Bold Rebrand: 72andSunny Revives the ‘Rebellious American Spirit’ in a Roaring Motorsport Market
Retail media networks are set to reach $180 billion globally in 2025. Brands and marketers must adapt to this boom, leveraging retailer data for better targeting and higher ROI as retail and digital advertising converge.
