Advertising Archives

Oikos Scores Big with Streaming-Only Super Bowl Ad Featuring Derrick Henry and Kathryn Hahn

Oikos’ Super Bowl LX ad “The Big Hill” teams Derrick Henry and Kathryn Hahn for a streaming-only run on Peacock, signaling how brands are shifting Big Game budgets toward digital-first reach and engagement.

Crocs’ New Groove: Embracing ‘Wonderfully Unordinary’ in a Digital World

Crocs launched its new global brand platform, “Wonderfully Unordinary,” to connect with Gen Z by celebrating individuality, self-expression, and real-world experiences over algorithm-driven conformity, strengthening emotional connections through authenticity.

Super Bowl Shockwave: The Nationwide Ad That Went Terribly Wrong

Nationwide’s 2015 “dead boy” Super Bowl commercial is a lasting lesson in marketing: even a meaningful message can backfire when tone and context don’t match the moment.

How Magnum and PerfectDraft Mastered Instagram Reels for Product Demos

Magnum and Perfect Draft dominated Instagram Reels with highly effective product demonstrations, proving the power of short-form video in today’s digital marketing landscape.

Is Traditional Search Marketing Taking a Backseat?

AI may reshape how people discover information, pushing traditional search into a smaller role.

Meta Levels Up: AI Supercharges Creator Partnerships for Brands

Meta has introduced powerful AI-driven updates to its Partnership Ads, making it easier for brands to find creators and turn organic content from Facebook and Instagram into paid ads.