Amazon’s Global Video Ad VP Krishan Bhatia Exits: A Strategic Head-Scratcher?
Amazon’s VP of Global Video Advertising Krishan Bhatia exits after little over a year, raising questions about the future of Amazon’s video ad and marketing strategies.
Billion-Dollar Blow: Google’s Adtech Empire Faces EU Antitrust Reckoning
Google faces a record €2.95B EU fine for adtech practices, signaling major changes in digital marketing, fair competition, and global advertising strategy.
Nike’s ‘Just Do It’ Evolves: Unpacking 37 Years of Iconic Marketing & Its Unsettling Past
Nike evolves ‘Just Do It’ for a new era, blending bold brand messaging, surprising origins, and innovative strategy to keep its marketing iconic and relevant.
Why State Farm & T-Mobile Are Betting Big on BravoCon 2025
State Farm and T-Mobile headline BravoCon 2025 as presenting sponsors, using experiential event marketing and niche targeting to create authentic fan engagement.
NFL Launches AI-Generated Ad Celebrating Fans Kicking Off The Season
The NFL’s AI-powered ad celebrates fans with hyper-personalized, tech-driven storytelling, redefining sports marketing and digital advertising in 2025.
Unleashing ‘Manlandia’: Dr. Squatch’s Bold Strategy in a Taming World
Dr. Squatch’s “Manlandia” campaign redefines men’s grooming with bold, niche storytelling and a focus on authentic brand identity, showing how targeted marketing and experiential branding drive consumer loyalty and stand out in today’s landscape.
Coinbase’s Game-Changing Move: Catherine Ferdon Steps In as New CMO
Coinbase hires Catherine Ferdon as CMO to drive crypto adoption, simplify digital assets, and lead innovative, consumer-focused marketing strategies in the evolving blockchain space.
Toyota Goes ‘All In. All Season.’ with NFL: A Masterclass in Sports Marketing
Toyota’s “All In. All Season.” NFL campaign blends star athletes, community youth football support, and experiential activations to connect with fans year-round.
DSW’s “Let Us Surprise You” campaign celebrates the joy of in-store shoe shopping. Highlighting discovery, surprise, and emotional connection, it emphasizes why 70% of DSW sales happen offline.
