Nike’s Bold World Cup Play: A Game-Changing Marketing Strategy
Nike is taking an unconventional approach to World Cup 2026 with a 12-week content rollout featuring a rotating surprise cast of global stars, a sustained campaign designed to own the cultural conversation, not just buy a moment in it.
Marketing Masterclass: A Deep Dive into the Week’s Top Brand Campaigns
With the World Cup kicking off June 11, brands came out swinging this week. McDonald’s mounted its biggest-ever tournament push, Nike scrapped the single-hero-film model for 12 weeks of sustained content, and Lego racked up 314 million views in under 24 hours with just four footballers and some bricks. Here’s what made this week’s top campaigns worth watching.
