Marketing Masterclass: A Deep Dive into the Week’s Top Brand Campaigns
With the World Cup kicking off June 11, brands came out swinging this week. McDonald’s mounted its biggest-ever tournament push, Nike scrapped the single-hero-film model for 12 weeks of sustained content, and Lego racked up 314 million views in under 24 hours with just four footballers and some bricks. Here’s what made this week’s top campaigns worth watching.
Tom Holland Bricks It: Lego’s Playful Marketing Masterstroke with a New Brand Ambassador
Lego names Tom Holland global ambassador, blending playful storytelling, multi-character roles, and authentic engagement for creative brand impact.
