A good product can still sit on the shelf if the box, the label and the launch graphics don’t tell buyers why it’s worth the price. Marketeller offers product packaging design in Toronto for brands getting ready to launch, covering the brand identity, the packaging itself and the marketing that takes it to market.
We design the product’s look from the logo to the launch ad, and each part is explained in its own section below.
Product branding
A name, logo, colours and fonts that fit the product and its price point.
Packaging and labels
Boxes, labels and inserts designed for the shelf and for unboxing.
Launch graphics
Ads, product pages and social posts ready for launch day.
Brand guidelines
Rules that keep every new product and reprint consistent.
Packaging only works when the brand behind it is clear, so we start with the product’s identity. We look at who buys it, what it costs and which competitors sit next to it on the shelf or in search results. Then we build the logo, colour palette and fonts that make the product look like it belongs at its price.
Next, we design the box, bag or label around how people will actually see it, whether that’s on a retail shelf or in a thumbnail on Amazon. We plan the front panel for the three seconds a shopper gives it, then use the back and sides for the details that close the sale. When the design is approved, we prepare print-ready files and can manage production through our design and print team.
A new product needs to look just as good online as it does in hand. So we create the product page images, social media graphics and paid ads that introduce it to buyers. Because the same team designed the packaging, the launch campaign carries the same look from the first ad to the delivered box.
Most brands add products over time, and each new one can drift from the original look. To prevent that, we hand over brand guidelines that show how the logo, colours and packaging layout should be used. We also offer product photography, so new items get photographed the same way as the first.
Marketeller has spent over a decade helping brands bring new products to market, with design, photography and marketing handled by one team.
Years in design and marketing
Go-to-market launches
Brand partnerships
Google rating from 12 reviews
Marketeller works with product brands across the Greater Toronto Area, including downtown Toronto, North York, Vaughan, Richmond Hill, Markham, Aurora, Newmarket, Mississauga, Oakville and Brampton. Since we also shoot product photography, we can pick up samples in person and photograph them as soon as the packaging is printed.
Four steps take you from a product sample to packaging that’s ready for launch.
1. Discovery
Tell us about the product, the price and where it will be sold.
2. Brand direction
We research your buyers and competitors, then present the brand direction.
3. Packaging design
We design the packaging and labels, with rounds of feedback on each version.
4. Print and launch
We prepare print files, manage production and create the launch graphics.
It depends on how many products and packaging pieces you need, and whether branding is included. After the first call, we send a quote based on your product line.
Yes. If your brand identity is already set, we design the packaging to match your guidelines instead of starting from scratch.
Yes. We prepare print-ready files and can manage printing and production through our design and print team.
Yes. Marketeller builds go-to-market strategies and runs launch campaigns, so the packaging and the marketing can be planned together.
Book a call and tell us about your product. Then we’ll recommend where to start and send a quote for the packaging design.
