Score Big: Why Live Sports Ad Spending is Set to Dominate TV
Live sports ad spending is on track to exceed $20 billion by 2027, growing nearly four times faster than the overall TV market. Here is why linear television is holding its ground, and what that means for marketers.
Amazon’s New Alexa for Shopping: A Game-Changer for Brands and Advertising
Amazon renamed Rufus to Alexa for Shopping on May 13, 2026, consolidating its AI shopping assistant under the Alexa brand. For brands and advertisers, it signals a new phase in how voice-driven commerce and product discovery will work.
Fox Sports Goes All In: The World Cup, A Marketing Masterclass in the Making
Fox Sports is calling World Cup 2026 their biggest production ever, 104 matches, 70 on FOX, 34 on FS1. The scale of the commitment is a lesson in how event marketing works at the highest level.
