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Tag: Robert Redford

The High Cost of Cheap: When Discounts Threaten a Brand’s Future

BYD and Tesla showcase different EV marketing strategies. BYD’s low prices risk brand damage, while Tesla focuses on premium innovation. Mark Ritson warns against discounts hurting brand value long-term.

Hollywood Legend to Ad Icon: Remembering Robert Redford’s Unexpected Impact on Marketing

Robert Redford, the beloved Hollywood icon, recently passed away at 89, leaving behind a remarkable legacy that even touched the world of advertising. His selective yet impactful ad campaigns for brands like United Airlines, Burger King, and Honda demonstrated the powerful marketing strategy of leveraging celebrity trust and authenticity to elevate brand perception and reach a wider audience.

Beyond the Court: How Grey Goose’s Honey Deuce Became a US Open Marketing Masterclass

Grey Goose’s Honey Deuce cocktail transforms US Open branding through memorable experiences, exclusivity, and long-term partnerships—raising the bar for luxury experiential marketing.

Pharma Ads Under the Microscope: What Stricter Scrutiny Means for Marketers

Pharma ads face stricter enforcement on transparency and accuracy after Trump’s memorandum. Marketers must focus on clear communication and balanced drug info in campaigns.

Slam Dunk Marketing: Decoding Tammy Henault’s Game-Changing NBA Strategies

NBA CMO Tammy Henault transformed league marketing through cinematic storytelling, authentic celebrity partnerships, and global digital engagement.

Ford Unveils ‘Ready, Set, Ford’: A Global Transformation in Customer-Centric Marketing

Ford’s “Ready, Set, Ford” global campaign puts customer experience at the heart of its marketing strategy. By unifying messages and focusing on emotional impact, Ford modernizes its legacy brand to meet the needs of today’s drivers.

Amazon’s Global Video Ad VP Krishan Bhatia Exits: A Strategic Head-Scratcher?

Amazon’s VP of Global Video Advertising Krishan Bhatia exits after little over a year, raising questions about the future of Amazon’s video ad and marketing strategies.

Billion-Dollar Blow: Google’s Adtech Empire Faces EU Antitrust Reckoning

Google faces a record €2.95B EU fine for adtech practices, signaling major changes in digital marketing, fair competition, and global advertising strategy.

Nike’s ‘Just Do It’ Evolves: Unpacking 37 Years of Iconic Marketing & Its Unsettling Past

Nike evolves ‘Just Do It’ for a new era, blending bold brand messaging, surprising origins, and innovative strategy to keep its marketing iconic and relevant.

Why State Farm & T-Mobile Are Betting Big on BravoCon 2025

State Farm and T-Mobile headline BravoCon 2025 as presenting sponsors, using experiential event marketing and niche targeting to create authentic fan engagement.

The Latest

The High Cost of Cheap: When Discounts Threaten a Brand’s Future

Hollywood Legend to Ad Icon: Remembering Robert Redford’s Unexpected Impact on Marketing

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