Tag: influencer marketing

Meta's AI tools streamline creator partnerships: expanded Hub, performance data, API, permission codes. 19% lower CPA for FB/IG ads....
Google Gemini ads eyed for 2026 per Adweek, denied by execs. Prepare for conversational AI advertising revolution....
Gap leverages Katseye's 8B-impression denim campaign success into 30M-view holiday hit "Give Your Gift," mastering Gen Z + multi-gen marketing....
Danone North America CMO Linda Bethea is exiting as the company shifts to a regional marketing structure, highlighting a broader trend toward integrated, streamlined marketing...
How Best Buy CMO Jennie Weber is transforming the retail marketing landscape by building an agile and adaptable team....
Disney's latest holiday ad, "A Disney Holiday Short: Best Christmas Ever," masterfully blends emotional storytelling with interactive digital marketing....
Tech challenger Nothing, valued at $1.3 billion, has made a significant strategic move by appointing Charlie Smith, formerly of luxury fashion brand Loewe, as its...
Thumbtack's CMO, Llibert Argerich, is redefining marketing by transforming it into a profit center focused on data-driven ROI....
Omnicom's $9 billion merger with IPG forms the world's biggest ad network, supercharging TV and streaming with personalized ads, killer buying power, and unified strategies...
Netflix's $83 billion acquisition of Warner Bros. Discovery is a monumental deal set to drastically alter the entertainment landscape. By integrating WBD's vast content library...

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