Guides

How the Bezos–Sánchez Wedding Became a Media Masterclass

Jeff Bezos and Lauren Sánchez’s Venice wedding buzz shows how celebrity, luxury, and location can generate massive earned media...

Creative

A24’s Marty Supreme: The Marketing Masterclass That Rewrote the Rules

A24’s Marty Supreme campaign used “calculated chaos,” viral storytelling, and internet-native content to reinvent the movie trailer and turn a film rollout into a cultural...

A24, Top Advertising, Top Stories

Brand Strategy

Home Depot Builds a Creator Bridge: A Game-Changer for Influencer Marketing

Home Depot is launching a new 'creator portal' to connect with home improvement influencers, aiming to boost content creation and customer engagement....

influencer marketing

Adtech

Is Traditional Search Marketing Taking a Backseat?

AI may reshape how people discover information, pushing traditional search into a smaller role....

Advertising

Brand Strategy

Beyond the Bots: Why Human Skills Are Your Agency’s Gold in an AI World

As AI reshapes marketing fast, human skills are becoming even more valuable. Agencies that invest in people, not just tools, will lead in 2026 and...

AI, brand marketing

Adtech

Meta Levels Up: AI Supercharges Creator Partnerships for Brands

Meta has introduced powerful AI-driven updates to its Partnership Ads, making it easier for brands to find creators and turn organic content from Facebook and...