The CNE Just Rebranded Its 90-Year-Old Bandshell, and It Is Smarter Than It Sounds
The CNE renamed its historic Bandshell the Bell Soundstage and added an NXNE-programmed stage for 2026. Here is why borrowing credibility from media partners is a smart move for a legacy brand.
Level Up Your Ads: EA’s New Platform Scores Big in Gaming Marketing
EA launched a formal advertising platform on June 15, 2026, with Visa and Lowe’s as its first partners, offering brands in-game placements inside FC, Madden, and College Football, reaching 120 million monthly active players.
Beyond the Camera: Why Authenticity in Creator-Led Campaigns Starts Long Before the Shoot
Real authenticity in creator-led campaigns is built before the cameras roll. Collectively and Adweek make the case that brands doing pre-production relationship building consistently outperform those who treat creator partnerships as simple media transactions.
