A24’s Marty Supreme: The Marketing Masterclass That Rewrote the Rules

A24’s Marty Supreme campaign used “calculated chaos,” viral storytelling, and internet-native content to reinvent the movie trailer and turn a film rollout into a cultural event.

A24’s Marty Supreme campaign used “calculated chaos,” viral storytelling, and internet-native content to reinvent the movie trailer and turn a film rollout into a cultural event.