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]]> Build X Design — Q3 2026 Quarterly Social Media Report | Marketeller
Marketeller
Quarterly Social Media Report
Prepared for Build X Design  ·  Q3 2026
Marketeller Inc.
Michael@marketeller.com  ·  www.marketeller.com
Social Media & Digital Marketing Agency
Build X Design
Quarterly Social Media Report · Q3 2026
July 1 – September 30, 2026
01   Overview & Key Findings

Q3 2026 at a Glance (July – September)

12,589
Total Followers
▲ +2,666 in Q3 (+26.9%)
360,171
Video Views
65.5% organic
360,171
Impressions
~120K per month
3,263
Engagements
IG 1,870 • TK 1,117 • YT 276
What worked
  • +2,666 followers in the quarter. TikTok grew fastest (+80%).
  • Comparison videos won. “Garden Suite vs. Laneway Suite” hit 31,185 organic views.
  • Real builds beat finished tours. The High Park sixplex got 13,603 organic views.
  • Money hooks get saved. The HST rebate carousel: 15,595 views, 255 saves + shares.
  • Boosting proven posts paid off. $0.16 per click vs. $0.26 for the rest.
  • YouTube audience-growth promos work. 269 subscribers for $94.91 ($0.35 each).
  • YouTube search works. Older Rhino tutorials earned 71 subscribers with no ads.
What to fix
  • September dipped. 5 of 8 reels were about Build X's services. Median reel fell from 5,451 (Jul) to 2,931 (Sep).
  • Posting time. Most posts went out at 1–2pm. Our audience peaks at 10am and 6pm.
  • Messaging campaign cost too much. $7.96 per DM vs. $3.07 from a boosted post.
  • View-only boosts did nothing. $79.83 spent, 0 conversations.
  • YouTube view campaigns bought views, not subscribers. $314.83 for 13,789 views, 3 subscribers.
✓ Instagram +1,956 (+30.4%) ✓ TikTok +393 (+79.9%) ✓ YouTube +317 (+10.6%) 🔥 Ad Spend: $1,580.91 CAD 💬 75 DM conversations ⏰ Best slot: Wed 10am
TikTok + IG Top Organic Views
Garden Suite vs. Laneway Suite: What Is the Difference?
31,185 organic views
TikTok 24,336 • Instagram 6,849 • Jul 29
Meta Ads Top Advertised CPM (Click Campaigns)
Sixplex Conversion in Progress, High Park
$7.54 CPM (CAD)
Engagement boosts went as low as $4.80, but drove almost no clicks
Meta Ads Top Advertised CPR
Sixplex Conversion in Progress, High Park
$0.11 per link click
Tied with “Live in One Unit, Rent the Other” ($0.11)
02   Followers Gained · Q3 2026
Total New Followers
2,666
Net gain across all platforms, July 1 to September 30
Instagram
+1,95673.4%
TikTok
+39314.7%
YouTube
+31711.9%
MonthInstagramTikTokYouTubeTotal
July+987+143+127+1,257
August+681+168+70+919
September+288+82+120+490
Q3+1,956+393+317+2,666
Followers Gained by Month
Instagram
+1,956
6,428 → 8,384 • +30.4%
TikTok
+393
492 → 885 • +79.9%
YouTube
+317
3,003 → 3,320 • +10.6%
Q3 trend: Growth slowed each month, from 1,257 in July to 919 in August to 490 in September. That lines up with the content mix. July had three reels above 6,900 views: two comparisons and the duplex “Live in One Unit” video. September had none above 4,300. TikTok nearly doubled in size over the quarter, and YouTube was the only platform to grow faster in September than in August.
02b   Video Views · Q3 2026
Total Video Views
360,171
All platforms • Q3 2026
Organic Views
235,736
65.5% of total
Paid Views
124,435
34.5% • Meta 102,193 + YouTube ads 22,242
Views by Platform (Q3)
Instagram · 264,074 (73.3%)
TikTok · 45,875 (12.7%)
YouTube · 50,222 (13.9%)
Organic vs. Paid by Month
Organic · 235,736 (65.5%)
Paid · 124,435 (34.5%)
Top TikTok Videos · Q3 (Organic)
Garden Suite vs. Laneway Suite (Jul 29)24,336
Sixplex Conversion in Progress, High Park (Aug 19)9,216
Don't Know Where to Start With Multiplexes? (Aug 24)4,412
Live in One Unit, Rent the Other (Jul 16)3,055
Duplex vs. Triplex (Jul 18)2,340
5 Things We Check for a Laneway Suite (Sep 30)2,172
You Don't Have to Be an Investor (Aug 1)2,003
Difference Between Egress and Exits (Aug 14)1,907
Top Instagram Posts & Reels · Q3 (Organic)
Your Backyard Suite Could Skip the HST · carousel (Sep 2)15,595
Garden Suite vs. Laneway Suite · reel (Jul 29)6,849
Duplex vs. Triplex · reel (Jul 18)4,570
Sixplex Conversion in Progress · reel (Aug 19)4,387
Ontario Is Still 121,000 Rental Units Short · carousel (Aug 29)4,386
Live in One Unit, Rent the Other · reel (Jul 16)4,005
Top YouTube Videos · Q3 (Organic)
Quick Intro to Rhino 7 (tutorial)3,314
Rhino 7 Creating a Base (tutorial)2,994
Rhino Basics Lineweight (tutorial)2,711
Your Multiplex Architect's Job (Short)1,215
Garden Suite vs. Laneway Suite (Short)1,204
Organic views only (YouTube Studio, Q3). Promoted videos are broken out in Section 05.
Views by Month · Organic vs. Paid
MonthInstagramTikTokYouTubeOrganicPaidTotal
July92,12221,16812,19583,28042,205125,485
August76,22616,73326,27874,69944,538119,237
September95,7267,97411,74977,75737,692115,449
Q3264,07445,87550,222235,736124,435360,171
Where the views came from: Instagram supplied three quarters of all views, and about 39% of Instagram's views were paid. TikTok is 100% organic and is the most content-sensitive platform we run: it went from 21,168 views in July to 7,974 in September because no September video caught the For You feed. YouTube's August spike was mostly ads: 16,114 of its 26,278 views came from YouTube advertising.
03   Total Reach & Impressions · Q3 2026
Total Impressions
360,171
Organic + paid across all platforms
Accounts Reached (Instagram)
165,278
Jul 65,235 • Aug 45,605 • Sep 54,438 (monthly totals added)
Impressions by Platform & Month
Total Reach Split · Organic vs. Paid (Q3)
PlatformOrganicPaidTotal
Instagram161,881102,193264,074
TikTok45,875–45,875
YouTube27,98022,24250,222
Total235,736124,435360,171
Organic · 235,736 (65.5%)
Meta + YouTube ads · 124,435 (34.5%)
Data notes: The Instagram reach figure adds the three monthly totals, so a person reached in both July and August counts twice. YouTube views and the organic vs. ad split come from YouTube Studio. YouTube promotion spend comes from the YouTube Studio promotions list (7 promotions started Jul 16 to Sep 29). All other figures are from Metricool and Meta Ads Manager.
04   Total Engagement · Q3 2026
Total Engagements
3,263
Jul 1,141 • Aug 1,052 • Sep 1,070
Instagram
1,87057.3%
TikTok
1,11734.2%
YouTube
2768.5%
Engagement by Platform & Month
Instagram Interactions Breakdown (Q3)
1,159
Likes
361
Shares
330
Saves
51
Comments
25
IG Posts
1,870
Total IG
Breakdown adds the three monthly reports. August's breakdown (640) ran 31 above its reported total (609).
TikTok Engagement Breakdown (Q3)
959
Likes
97
Shares
61
Comments
What people save and share: Instagram shares rose every month (61, 97, 203) even as reel views fell, because September's carousels were built to be kept. The HST rebate carousel alone took 154 saves and 101 shares. On TikTok, “Garden Suite vs. Laneway Suite” earned 576 likes, more than half of the platform's likes for the whole quarter.
05   Advertising Deep Dive · Q3 2026 (Meta + YouTube)
Total Ad Budget · Q3 2026
$1,580.91
Total Spend (CAD)
Meta + YouTube promotions
$1,171.17
Meta Ads Spend
22 campaigns, all Instagram
$409.74
YouTube Promo Spend
7 promotions • 272 subs credited
3,959
Meta Link Clicks
$0.30 each
75
DM Conversations
$15.62 each (blended)
Meta Ads by Month
MonthSpendImpr.CPMLink CTR$/Link Click
July$368.1438,267$9.624.84%$0.20
August$340.3528,424$11.974.58%$0.26
September$462.6835,502$13.032.27%$0.57
Q3$1,171.17102,193$11.463.87%$0.30
Costs rose every month. July ran eight link-click boosts and nothing else. By September, 68% of the budget went to engagement boosts and the Messaging campaign, which don't optimize for clicks. That's most of why cost per link click nearly tripled.
Cost per Link Click by Content Type (link-click boosts)
Boosted posts vs. Ads Manager · results by objective
21 of the 22 Meta campaigns were boosted Instagram posts. The only Ads Manager campaign was the Build X Messaging Ad Campaign (Aug 30 to Sep 30).
ApproachCampaignsSpendCPMLink CTR$/Link ClickDM Convos$/Convo
Boost · link clicks objective16$714.72$10.155.11%$0.2017$42.04
Boost · engagement objective5$249.36$10.230.77%$1.3332$7.79
of which “Don't Know Where to Start”1$70.53$22.652.79%$0.8123$3.07
of which Check Before Buying + CHECKER2$79.83$5.130.19%$2.660–
Ads Manager · Messaging campaign1$207.09$28.012.37%$1.1826$7.96
What this means: Link-click boosts are the cheapest way to send people to the profile and site, at $0.20 a click. For DMs, one boosted post beat the dedicated Messaging campaign by more than half: “Don't Know Where to Start” started 23 conversations at $3.07, while the Messaging campaign paid $28 per thousand impressions for 26 conversations at $7.96. The two view-focused engagement boosts were cheap to show ($5.13 CPM, 10,475 video views) but produced zero conversations and 30 link clicks for $79.83.
Results by Content Type (link-click boosts only)
Content typeBoostsSpendCPMLink CTR$/Click
Big build1$39.54$7.547.13%$0.11
Comparison3$145.72$8.434.82%$0.18
Money hook5$281.72$10.875.30%$0.21
Small project3$108.93$12.245.75%$0.21
Policy news3$135.32$10.593.83%$0.28
One process post (Parking, $3.49) is left out as too small to compare.
Organic Winners Make Better Ads
Boosted post's organic resultBoostsCPMLink CTR$/Click
Above organic median (4,000+ views)7$8.885.43%$0.16
Below organic median9$12.024.64%$0.26
The clearest signal in the ad data. Meta charged 26% less per thousand impressions for posts people already liked, and those posts converted to clicks more often. Posts that hadn't found an audience organically didn't find a cheaper one when we paid for it.
Link CTR by Content Type
Social video benchmark: 0.5% to 1.5%. Every content type beat it on link-click boosts.
All 22 Meta Campaigns · Ranked by Cost per Link Click
CampaignTypeObjectiveSpendCPMLink CTR$/ClickDMs
Sixplex Conversion in Progress (Aug)Big buildLink clicks$39.54$7.547.13%$0.115
Live in One Unit, Rent the Other (Jul)Money hookLink clicks$55.93$8.627.82%$0.110
Empty Backyard to Garden Suite (Sep)Small projectLink clicks$24.66$9.626.51%$0.151
Garden Suite vs. Laneway Suite (Jul–Aug)ComparisonLink clicks$59.62$8.435.36%$0.160
Egress vs. Exits (Aug)ComparisonLink clicks$36.67$8.755.20%$0.171
New-Build Multiplex Could Save $500K+ (Jul)Money hookLink clicks$59.93$7.994.26%$0.192
Duplex vs. Triplex (Jul)ComparisonLink clicks$49.43$8.213.92%$0.212
Triplex Cash Flowing (Sep)Small projectLink clicks$49.74$12.946.14%$0.211
Toronto's 3-Bedroom Problem (Jul)Money hookLink clicks$59.61$12.905.43%$0.242
New 2026 Semi-Detached Rule (Jul)Policy newsLink clicks$49.86$9.763.95%$0.250
Does Your Multiplex Need Parking? (Sep)ProcessLink clicks$3.49$11.674.68%$0.250
Toronto's Push to Add More Housing (Jul)Policy newsLink clicks$35.81$11.094.40%$0.251
You Don't Have to Be an Investor (Aug)Money hookLink clicks$71.52$13.144.48%$0.291
Future Proof Laneway Suite (Sep)Small projectLink clicks$34.53$13.854.37%$0.320
Regulation Changes for Toronto Multiplexes (Jul)Policy newsLink clicks$49.65$11.193.27%$0.340
Good Design Starts With the Numbers (Sep)Money hookLink clicks$34.73$18.562.89%$0.641
Don't Know Where to Start (Aug–Sep)ProcessEngagement$70.53$22.652.79%$0.8123
Build X Messaging Ad Campaign (Aug–Sep)Ads ManagerMessages$207.09$28.012.37%$1.1826
Layout Assessment (Aug)ProcessEngagement$64.56$15.411.19%$1.299
Architect's Job After the Permit (Sep)ProcessEngagement$34.44$22.931.33%$1.720
Check Before Buying (Sep)ProcessEngagement$30.95$4.800.20%$2.380
Multiplex Checker “CHECKER” (Sep)ProcessEngagement$48.88$5.360.19%$2.880
Total / Weighted Avg$1,171.17$11.463.87%$0.3075
Campaigns that ran across two months are combined. DM conversations are Meta's “messaging conversations started” for each campaign across the quarter.
YouTube · organic vs. promoted (Q3)
50,222
YouTube Views
Jul 1 to Sep 30
27,980
Organic Views
55.7% of total
22,242
Views From Ads
44.3% of total
+323
Net Subscribers
272 credited to promotions
YouTube Views by Month
MonthTotalOrganicFrom adsAd shareSubs
July12,1958,2573,93832%+134
August26,27810,16416,11461%+73
September11,7499,5592,19019%+116
Q350,22227,98022,24244%+323
Ad Formats
FormatViewsShare
Skippable in-stream ads16,79075.5%
Display / in-feed ads2,84612.8%
Shorts ads2,60611.7%
Where Organic YouTube Views Came From
Shorts feed10,133
YouTube search7,998
Browse features2,348
Playlists1,751
External sites1,739
Suggested videos1,343
Other (direct, channel page, etc.)2,668
Source: YouTube Studio, Q3 traffic sources excluding YouTube advertising.
YouTube Promotions · Q3 (YouTube Studio)
StartVideoGoalCostImpr.ViewsSubs
Jul 16Live in One Unit / Best First MultiplexVideo views$41.407,8041,4830
Jul 18Live in One Unit, Rent the OtherAudience growth$49.802,782463163
Jul 314+1 New Build Multiplex DesignVideo views$49.9817,9711,9112
Aug 16Multiplex Services | Build X DesignVideo views$99.9618,5895,7580
Aug 22Sixplex Conversion In ProgressVideo views$79.8913,0662,9741
Aug 25Sixplex Conversion In ProgressVideo views$0.00000
Sep 16How We Phased a Triplex Laneway SuiteAudience growth$45.1117,615161106
Sep 29How to Build a Triplex and Laneway Suite (active)Video views$43.606,1171,6630
Q3 total$409.7483,94414,413272
GoalPromotionsSpendViewsSubsCost per result
Video views6 (one at $0)$314.8313,7893$0.023 per view
Audience growth2$94.91624269$0.35 per subscriber
Source: YouTube Studio promotions list, as shown Oct 5. Views here are promotion views; the ad-view counts in the tables below come from YouTube analytics and use a slightly different count.
Promoted Videos · Ads vs. Organic
VideoTotalFrom adsOrganicSubs
Multiplex Services (long-form)10,1709,9761941
Sixplex Conversion IN PROGRESS (long-form)4,4784,3411374
Live in One Unit (Short)3,2652,4268390
4+1 New Build, Dovercourt (long-form)2,7552,666891
Live in One Unit / Best First Multiplex (long-form)2,5302,2702600
5 promoted videos23,19821,6791,5196
The Sep 15 triplex long-form also picked up 563 ad views from a campaign that started Sep 29.
Top Organic Videos (no ads)
VideoViewsSubs
Quick Intro to Rhino 7 (tutorial)3,31418
Rhino 7 Creating a Base (tutorial)2,99427
Rhino Basics Lineweight (tutorial)2,7118
Export From Rhino 7 (tutorial)1,2991
Rhino 7 How to 3D (tutorial)1,2535
Your Multiplex Architect's Job (Short)1,2151
Garden Suite vs. Laneway Suite (Short)1,2043
Rhino 7 Intro to 2D Drawing (tutorial)1,17312
The six Rhino tutorials: 12,744 organic views and 71 subscribers in Q3.
What YouTube is telling us:
  • The goal you pick decides the result. Five “video views” promotions cost $314.83 and got 13,789 views but only 3 subscribers ($0.023 per view). Two “audience growth” promotions cost $94.91 and got 269 subscribers ($0.35 each).
  • Search is the organic engine. Older Rhino tutorials, found through search with no ad spend, earned 71 subscribers.
  • Shorts feed drives the most organic views (10,133), but Shorts rarely convert to subscribers.
  • Spend: $409.74 across 7 promotions: $141.18 in July, $179.85 in August, $88.71 in September. The Sep 29 promotion is still active, so its numbers will grow.
  • Heads up: promotion subscribers are gross figures from the promotions page. They overlap with the net +323 channel total, so don't add them together.
06   Best Times to Post

When we post vs. when the audience is online

Two data sets here. The first is our own results: all 39 reels from April 17 to September 30, grouped by the day and hour they went out (Toronto time), with Instagram and TikTok organic views added together. The second is Metricool's audience activity for @buildxlab, @buildxdesign on TikTok and the YouTube channel, which shows when followers are actually online.

Wednesday
Best day to post
Median 7,060 views
10:00 AM
Best hour (IG + TikTok)
~50% more active than 1pm
Wed 10 AM
Best slot of the week
Thu & Fri 10am close behind
4:00 PM
Best hour for YouTube
Every day of the week
Our Results: Median Views by Day Posted
39 reels, Apr 17–Sep 30. Number of reels: Mon 6, Tue 3, Wed 7, Thu 5, Fri 6, Sat 9, Sun 3.
Audience Online by Hour (Weekday Average)
Metricool audience activity, Mon–Fri average, indexed to each platform's peak = 100. Shaded hours are when we posted most often in Q3.
Best Time to Post Each Day
DayInstagramTikTokYouTubeOur median
Mon10am6pm4pm3,577
Tue10am10am4pm2,931
Wed10am10am4pm7,060
Thu10am10am4pm2,898
Fri10am10am4pm4,217
Sat10am10am4pm4,353
Sun10am10am4pm3,992
Green = top slots of the week. Grey = weekend, when the audience online is about half the weekday level. Second-best hour on weekdays is 6pm for Instagram and TikTok.
Our Results: Median Views by Hour Posted
Posted atReelsMedian viewsAudience vs. peak
11am32,898IG 92% • TK 67%
1pm154,407IG 68% • TK 65%
2pm102,864IG 66% • TK 62%
4pm63,174IG 69% • TK 77%
5pm112,606IG 73% • TK 77%
8pm43,833IG 46% • TK 60%
How much to trust this: 25 of 39 reels went out at 1pm or 2pm, so we have almost no data on the 10am and 6pm peaks. The hour results are noisy, and the content type moved views far more than timing did. The day pattern is clearer. Three of the six biggest videos since April posted on a Wednesday (the 4+1 new build, Garden Suite vs. Laneway, the High Park sixplex), and Wednesday has the largest audience of the week on Instagram and TikTok.
Saturday is our most-used day and one of the weakest audience days. Nine of 39 reels went out on a Saturday, when roughly half as many followers are online as on a weekday. Those posts still did fine (median 4,353), which tells us strong content survives a weak slot. It would do better in a strong one.
07   Next Steps · Q4 Strategy

The plan in 3 lines

  • Post more big-build videos, “X vs. Y” comparisons and money carousels. Post less about Build X's services.
  • Move posting from 1–2pm to 10am and 6pm. Wednesday 10am gets the best video of the week.
  • Only boost posts that already did well organically. Use a boosted “where to start” post for DMs instead of the Messaging campaign.
Q3 Median Organic Views by Content Type
21 reels. Instagram + TikTok organic views per video, as of Oct 5. Reels per type in brackets.
Median Organic Views per Reel by Month
April covers Apr 17–30 only (3 reels).
1. Why the top performers worked
Organic vs. Paid Views · Q3 Top 6
PostTypeOrganic viewsPaid views (Meta)Total% organic
Garden Suite vs. Laneway Suite (Jul 29)Comparison31,1856,57437,75983%
Your Backyard Suite Could Skip the HST (Sep 2)Money carousel15,5950 (not boosted)15,595100%
Sixplex Conversion in Progress, High Park (Aug 19)Big build13,6034,97218,57573%
Don't Know Where to Start? (Aug 24)Where to start7,6262,88010,50673%
Live in One Unit, Rent the Other (Jul 16)Money reel7,0606,09913,15954%
Duplex vs. Triplex (Jul 18)Comparison6,9105,65812,56855%
Organic = Instagram organic views + TikTok views (TikTok had no ads). Paid = video plays from each post's Meta boost, pulled from Meta Ads Manager for Jul 1–Sep 30. YouTube views not included.
Garden Suite vs. Laneway Suite
31,185 organic
Organic 31,185 • Paid 6,574 • TikTok 24,336 • IG 6,849

“Both are backyard houses… but they follow two completely different sets of rules.”

  • Answers a question almost every Toronto homeowner asks
  • Either/or setup makes people watch to the end
  • No site needed, so it's easy to repeat
HST Rebate Carousel
15,595 organic
Organic 15,595 • Paid 0 • 154 saves • 101 shares

“…you could claim up to $80,000 back on the HST.”

  • Big dollar figure in the first line
  • A deadline (construction by Mar 31, 2027)
  • Built to be saved and sent to family
Sixplex in Progress, High Park
13,603 organic
Organic 13,603 • Paid 4,972 • best ad of Q3 at $0.11/click

“Five units across 5,700 square feet of living space on a single Toronto lot.”

  • Real construction in a known neighbourhood
  • Hard numbers: 5+1 units, 5,700 sq ft
  • Posted the day after the “9 wards allow sixplexes” news
Don't Know Where to Start?
7,626 organic
Organic 7,626 • Paid 2,880 • 23 DMs at $3.07 each

“Most people who reach out don't have a fixed plan yet. That's the right time to call.”

  • Speaks to the curious-but-stuck beginner
  • Low-pressure invite to reach out
  • Best lead driver of the quarter
Live in One Unit, Rent the Other
7,060 organic
Organic 7,060 • Paid 6,099 • best link CTR of Q3 (7.82%)

“…using rental income to offset your mortgage.”

  • Personal benefit: a smaller mortgage payment
  • Backed by a real client project
  • Speaks to homeowners, not just investors
Duplex vs. Triplex
6,910 organic
Organic 6,910 • Paid 5,658

“Permit timelines jump from 1 to 2 weeks to 4 to 8 weeks.”

  • Comparison format again
  • A surprising fact with real numbers
  • Changes a decision before money is spent
Organic
Paid (Meta boost)
What didn't work
PostOrganic viewsWhy
Comment “CHECKER” (Sep 11)948Opens with “comment”, not the question the tool answers
Check Before Buying (Sep 20)2,112Good advice, told as a service pitch
Good Design Starts With the Numbers (Sep 5)2,148A claim about Build X, no project, no number
Duplex Project Complete (Aug 22)2,625Finished project, no before/after, no number
Three Bedroom Problem (Jul 23)2,641Market talk with no dollar figure for the owner
The pattern: winners start with the viewer's choice, cost or problem. Losers start with Build X. Keep the service pitch, but put it in the last line.
2. What to post in Q4
Content typePer monthIdeas ready to go
Big-build progress2High Park sixplex update • Dovercourt 4+1 • North York modular
“X vs. Y” comparison2Fourplex vs. Sixplex • Conversion vs. New Build • Garden vs. Basement Suite
Money carousel2How to claim the HST rebate • Development charge savings on a fourplex
Owner money reel1What a duplex upper rents for vs. the mortgage it covers
Where to start1“3 questions to answer before you buy a lot”
YouTube how-to (long-form)1“How to check if your lot fits a garden suite” (screen walkthrough, built for search)
Process / service0–1Move the pitch into captions instead
Hook checklist (every video)
  • First line = the viewer's choice or cost
  • A number in the first 5 seconds
  • Name the neighbourhood on real projects
  • Say “sixplex” when it's accurate
  • Build X pitch goes last
Stop doing
  • Opening with “we” or “our service”
  • Finished-project tours with no before/after
  • Policy news with no dollar figure
  • “Comment X” as the first line
3. When to post

Mon

OffBackup: 6pm

Tue

4:00 PMYouTube long-form

Wed

10:00 AMHero video (every week)

Thu

6:00 PMMoney or where-to-start reel (every 2 weeks)

Fri

10:00 AMMoney carousel (every 2 weeks)

Sat

OffBreaking news only

Sun

Off
  • Test for 6 weeks (Oct 13 to Nov 21). Goal: beat Q3's 1–2pm median of ~3,950 views.
  • Weekends are off. About half as many followers are online.
4. Ads strategy
Do
  • Boost only proven posts (4,000+ organic views in 72 hours). $0.16/click vs. $0.26.
  • Use the link-clicks goal for traffic: $0.20/click.
  • Boost big builds and comparisons first: $0.11 and $0.18/click.
  • For DMs, boost a “where to start” post: $3.07 per conversation.
  • Run YouTube promotions on the “audience growth” goal: $0.35 per subscriber vs. $105 per subscriber on view campaigns.
  • Make search-style YouTube how-tos: the Rhino tutorials earned 71 subs with no ads.
Stop
  • The standalone Messaging campaign: $28 CPM, $7.96 per DM.
  • YouTube “video views” promotions on long project tours: $314.83, 13,789 views, 3 subscribers.
  • View-only boosts (Check Before Buying, CHECKER): 0 DMs.
  • Boosting policy news without a dollar figure: $0.28/click, our worst.
Monthly Ad Budget (~$460 CAD)
WhereBudgetExpected
Link-click boosts (3–4 proven posts)$240~1,200 visits
DM boost (1 where-to-start post)$12025–40 DMs
YouTube audience-growth promotion on a how-to video$100Judge on cost per subscriber (Q3: $0.35)
Total$460Same as Q3 average
Q4 Targets
MetricQ3Q4 goal
Median reel views3,6165,000
Reels over 10K views24
Followers by Dec 3112,58915,000
Cost per link click$0.30$0.20
Cost per DM$15.62$5.00
This week:
  • Confirm with Victoria which sites can be filmed in October (High Park, Dovercourt, North York)
  • Script 4 comparison videos to record in one session
  • Pause the Messaging campaign; rebuild it around “Don't Know Where to Start”
  • Ask Victoria how many of Q3's 75 DMs became consultations
Prepared by Marketeller Inc.  ·  Michael@marketeller.com  ·  www.marketeller.com
Build X Design · Q3 2026 Quarterly Report  ·  Confidential

The post Q3 2026 – Build X Design Social Report appeared first on Marketeller.

]]> August 2026 – Build X Design Social Report https://marketeller.com/august-2026-build-x-design-social-report/ Thu, 03 Sep 2026 17:28:04 +0000 https://marketeller.com/august-2026-build-x-design-social-report/ Build X Design — August 2026 Social Media Report | Marketeller Social Media Report Prepared for Build X Design  ·  August 2026 Marketeller Inc. Michael@marketeller.com  ·  www.marketeller.com Social Media & Digital Marketing Agency Build X Design Monthly Social Media Report August 1 – August 31, 2026 Overview Followers Video Views Reach & Impressions Engagement Advertising […]

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]]> Build X Design — August 2026 Social Media Report | Marketeller
Marketeller
Social Media Report
Prepared for Build X Design  ·  August 2026
Marketeller Inc.
Michael@marketeller.com  ·  www.marketeller.com
Social Media & Digital Marketing Agency
Build X Design
Monthly Social Media Report
August 1 – August 31, 2026
01   Overview & Key Insights

August 2026 Performance Summary

12,099
Total Followers
▲ +8.2% vs July
116,105
Video Views
▼ −7.1% vs July
116,105
Impressions
▼ −7.1% vs July
1,052
Engagements
▼ −7.8% vs July

August didn't have a breakout moment. Followers kept compounding while views and engagement cooled off from July's high. 919 net new followers landed across Instagram, TikTok and YouTube, and the cumulative audience passed 12,000. No single post did what July's Garden Suite video did. Instead the month split its best content three ways. YouTube's “Multiplex Services” pulled 8,543 total views, the most of any single piece of content in August. But 5,758 of those came from Google Ads promotion, leaving 2,785 organic. TikTok's “Sixplex Conversion in Progress” led that platform at 7,323 organic views, no ad spend involved. That same Sixplex story was also Instagram's top reel and the month's most efficient ad.

Paid spend stayed disciplined across both channels. Meta Ads ran $340.35 CAD at a weighted $11.97 CPM and 5.69% CTR, more than 3× the 0.5% to 1.5% social-video benchmark. Google Ads added $218.94 CAD in YouTube video promotion across three campaigns, pulling 10,197 views at a $0.02 average cost per view. “Sixplex Conversion in Progress” was the strongest performer on Meta: best CPM ($7.54) and best CTR (8.13%). All figures sourced from Metricool and Google Ads.

✓ Instagram +681 followers (+9.2%) ✓ TikTok +168 followers (+26.5%) ✓ YouTube +70 subscribers (+2.2%) ⚡ Top Organic Views: YouTube 2,785 (Multiplex Services) ⚡ Top TikTok: 7,323 views (Sixplex Conversion) 🔥 Total Ad Spend: $559.29 CAD (Meta + Google) 🎍 Best CPM: Sixplex Conversion $7.54 🔗 Avg Link CTR: 4.58% 📈 Overall Avg CPM: $11.97 CAD
YouTube Top Organic Views
Multiplex Services | Build X Design
2,785 organic views
8,543 total • 5,758 paid via Google Ads
Meta Ads Top Advertised CPM
Sixplex Conversion in Progress
$7.54 CPM (CAD)
Meta Ads Top Advertised CPR
Sixplex Conversion in Progress
$0.11 per result (link click)
02   Followers Gained — August 2026
Total New Followers
919
Net gain across all platforms in August 2026
Instagram
+68174.1%
YouTube
+707.6%
TikTok
+16818.3%
Platform Follower Growth
Instagram
+681
Now 8,096 followers • +9.2%
TikTok
+168
Now 803 followers • +26.5%
YouTube
+70
Now 3,200 subscribers • +2.2%
August Highlight: TikTok posted its strongest growth rate of the quarter, up 26.5% in a single month on the back of the Sixplex Conversion video. Instagram stayed the steadiest engine, adding 681 followers for a ninth straight month of net-positive growth.
02b   Video Views — August 2026
Total Video Views
116,105
All Platforms • August 2026
Organic Views
77,484
66.7% of total • no ad spend
Paid Views
38,621
33.3% • Meta + Google Ads
Views by Platform
Instagram — 76,226 (65.7%)
YouTube — 23,146 (19.9%)
TikTok — 16,733 (14.4%)
Organic vs. Paid Split
Organic — 77,484 (66.7%)
Paid — 38,621 (33.3%)
Top TikTok Videos — Organic Views
Sixplex Conversion in Progress! (Aug 19)7,323
Don't Know Where to Start With Multiplexes? (Aug 24)2,070
You Don't Have to Be an Investor (Aug 1)1,909
Difference Between Egress and Exits (Aug 14)1,806
Multiplex Layout Assessment (Aug 6)1,056
Duplex Conversion Project Complete! (Aug 22)979
9 Toronto Wards Now Allow Sixplexes (Aug 18)819
Transforming an Empty Backyard (Aug 28)771
Top Instagram Reels — Views (Aug)
Sixplex Conversion in Progress! (Aug 19)4,167
Difference Between Egress and Exits (Aug 14)3,210
Don't Know Where to Start With Multiplexes? (Aug 24)2,684
You Don't Have to Be an Investor (Aug 1)2,309
Source: Metricool Instagram Reels connector (top 4 by views)
Top YouTube Videos — August 2026
Multiplex Services | Build X Design (Aug 14)8,543
Sixplex Conversion IN PROGRESS (Aug 18)1,847
Difference Between Egress and Exits (Aug 14)1,147
Sixplex Conversion in Progress! (Aug 19)960
Gross view counts (organic + any paid promotion). See Section 05 for the Google Ads breakdown by campaign.
Total Views Mix — Organic vs. Paid by Platform
PlatformOrganicPaidTotalOrg%
Instagram47,80228,42476,22662.7%
YouTube12,94910,19723,14655.9%
TikTok16,733—16,733100%
Total77,48438,621116,10566.7%
Content mix: YouTube's public view count blends organic and promoted plays, so the 10,197 views Google Ads paid for are now split out of the platform total. That drops YouTube from 23,146 organic to 12,949, and moves the site-wide organic share from 75.5% to 66.7%. All 7 boosted Instagram posts this month were feed posts, not reels, and the Sixplex Conversion story was the only piece of content to place in the top 3 on all three platforms at once.
03   Total Reach & Impressions — August 2026
Total Impressions
116,105
Organic + Paid across all platforms
Accounts Reached (Instagram)
45,605
Unique accounts • −30.2% vs July
Impressions by Platform
Total Reach Split — Organic vs. Paid
PlatformOrganicPaidTotal
Instagram47,80228,42476,226
YouTube12,94910,19723,146
TikTok16,733—16,733
Total77,48438,621116,105
Organic — 77,484 (66.7%)
Meta + Google Ads — 38,621 (33.3%)
Data Note: Instagram's account-reach figure (45,605) dropped 30.2% from July's 65,315, which was inflated by the Garden Suite cross-platform hit. Views and impressions held up better (−7.1%) since paid delivery on the Sixplex campaign helped offset the softer organic reach. All figures sourced from Metricool.
04   Total Engagement — August 2026
Total Engagements
1,052
Across Instagram, TikTok & YouTube
Instagram
60957.9%
TikTok
37735.8%
YouTube
666.3%
Engagement by Platform
Instagram Interactions Breakdown (August)
431
Likes
97
Shares
95
Saves
17
Comments
9
Posts
609
Total IG
TikTok Engagement Breakdown
308
Likes
34
Shares
35
Comments
Top TikTok by Likes: “Sixplex Conversion in Progress” (Aug 19) pulled 124 likes, more than triple the next-best video. The same content led Instagram and YouTube too.
05   Advertising Metrics — August 2026 (Meta Ads Manager)
Total Ad Budget — August 2026
$559.29
Total Spend (CAD)
Meta Ads + Google Ads
$340.35
Meta Ads Spend
Instagram, 7 campaigns
$218.94
Google Ads Spend
YouTube, 3 campaigns
1,618
Meta Clicks
10,197
YouTube Video Views
Paid, via Google Ads
Meta Ads — Instagram Campaigns
All 7 campaigns placed on Instagram.
$340.35
Total Spend (CAD)
28,424
Total Impressions
22,682
Total Reach
$11.97
Avg CPM (CAD)
Weighted average
CampaignImpressionsClicksLink ClicksSpend (CAD)CPM (CAD)
Sixplex Conversion in Progress5,243426374$39.54$7.54
Garden Suite vs. Laneway Suite6,209356329$51.70$8.33
Difference Between Egress and Exits4,193266218$36.67$8.75
You Don't Have to Be an Investor5,443258244$71.52$13.14
This Is What a Multiplex…4,18912150$64.56$15.41
Don't Know Where to Start2,68817276$60.60$22.54
Build X Messaging Ad Campaign4591910$15.76$34.34
Total / Weighted Avg28,4241,6181,301$340.35$11.97
Google Ads — YouTube Video Campaigns
3 video view campaigns ran on YouTube in August 2026. Google Ads access was reconnected mid-month, so figures below are lifetime-to-date as pulled from Google Ads, not a strict Aug 1–31 window.
$218.94
Total Spend (CAD)
48,251
Total Impressions
10,197
Total Views
21.1%
Avg View Rate
$0.0215
Avg Cost Per View
3
Conversions
CampaignStatusStart DateImpressionsViewsView RateCost (CAD)Avg CPVConv.
Multiplex Services | Build X DesignEndedAug 1618,5895,75831.0%$99.96$0.01740
Sixplex Conversion In Progress – 5+1 Multiplex in High ParkActiveAug 2211,6912,52821.6%$69.00$0.02731
4+1 New Build Multiplex Design in Dovercourt…EndedJul 3117,9711,91110.6%$49.98$0.02622
Total / Weighted Avg48,25110,19721.1%$218.94$0.02153
YouTube ads note: Google Ads access was reconnected partway through the reporting period, so August is the first month with visibility into these numbers. “Multiplex Services” had the best view rate at 31.0% and the lowest cost per view at $0.0174, and it's the same video that topped YouTube's view count at 8,543 total (2,785 of those organic), so the paid push doubled down on already-strong content. The Sixplex campaign was still active as of this report, and the Dovercourt campaign started July 31, so their totals include a few days outside the August window.
CPM & CTR Analysis — All Paid Campaigns (August 2026)
Industry CTR benchmark for social video runs 0.5% to 1.5%. Build X Design averaged 5.69%, over 3× above benchmark. Lower CPM means more cost-efficient impressions.
Avg Meta CPM
$11.97
Weighted across 7 campaigns
Best Campaign CPM
$7.54
Sixplex Conversion in Progress
Avg Meta CTR
5.69%
All clicks / impressions
Avg Link CTR
4.58%
Link clicks / impressions
Total Spend
$340.35
Meta Ads only
Top CTR Campaign
8.13%
Sixplex Conversion in Progress
CPM Comparison — All Paid Campaigns Ranked (CAD)
Lower CPM = more cost-efficient impressions · Best at top
CTR Analysis — All Paid Campaigns (August 2026)
Higher CTR = more engagement with ad · Best at top
CampaignImpressionsClicksLink ClicksCTR (All)CTR (Link)CPM (CAD)
Sixplex Conversion in Progress5,2434263748.13%7.13%$7.54
Don't Know Where to Start2,688172766.40%2.83%$22.54
Difference Between Egress and Exits4,1932662186.34%5.20%$8.75
Garden Suite vs. Laneway Suite6,2093563295.73%5.30%$8.33
You Don't Have to Be an Investor5,4432582444.74%4.48%$13.14
Build X Messaging Ad Campaign45919104.14%2.18%$34.34
This Is What a Multiplex…4,189121502.89%1.19%$15.41
Avg / Total28,4241,6181,3015.69%4.58%$11.97
August Ads Insight: Sixplex Conversion in Progress won on every Meta measure that matters. Cheapest CPM at $7.54. Best CTR at 8.13%. Lowest cost per link click too, at just $0.11. “This Is What a Multiplex…” was the weak spot on Meta, a 2.89% CTR despite sitting at a mid-range CPM. Worth refreshing that creative, or shifting budget toward more Sixplex-style content since that's clearly what's converting right now. On YouTube, Google Ads ran three video campaigns for $218.94 combined. “Multiplex Services” was the standout there too, a 31.0% view rate at $0.0174 per view, well ahead of the other two.
Prepared by Marketeller Inc.  ·  Michael@marketeller.com  ·  www.marketeller.com
Build X Design — August 2026 Report  ·  Confidential

The post August 2026 – Build X Design Social Report appeared first on Marketeller.

]]> Jesse and Kristina, Iron 97 https://marketeller.com/jesse-kristina-iron-97/ Thu, 03 Sep 2026 01:52:47 +0000 https://marketeller.com/jesse-kristina-iron-97/ Running a physio and strength clinic where most people arrive about four weeks too late.

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]]> Victoria Suen, Build X Design https://marketeller.com/victoria-suen-build-x-design/ Thu, 03 Sep 2026 01:52:47 +0000 https://marketeller.com/victoria-suen-build-x-design/ Why she specialised in multiplex and missing middle housing while other architects diversified.

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]]>

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]]> 4+1 multiplex walkthrough, Build X Design https://marketeller.com/buildx-multiplex-reel-june-2026/ Thu, 03 Sep 2026 01:52:47 +0000 https://marketeller.com/buildx-multiplex-reel-june-2026/ A new build multiplex explained by the architect who designed it, cut for the studio account.

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]]> The post 4+1 multiplex walkthrough, Build X Design appeared first on Marketeller.

]]> Coaching cue that fixed a lift, Iron 97 https://marketeller.com/iron97-reel-july-2026/ Thu, 03 Sep 2026 01:52:47 +0000 https://marketeller.com/iron97-reel-july-2026/ A single coaching correction filmed on the gym floor in Concord and cut for the clinic account.

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]]> The post Coaching cue that fixed a lift, Iron 97 appeared first on Marketeller.

]]> Sakami tub, Home Comfort Centre https://marketeller.com/hcc-sakami-tub-tiktok/ Thu, 03 Sep 2026 01:52:47 +0000 https://marketeller.com/hcc-sakami-tub-tiktok/ A Japanese soaking tub on the showroom floor in Richmond Hill, shot and cut for the client account.

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]]> July 2026 – Build X Design Social Report https://marketeller.com/july-2026-build-x-design-social-report/ Sat, 01 Aug 2026 23:01:09 +0000 https://marketeller.com/july-2026-build-x-design-social-report/ Build X Design — July 2026 Social Media Report | Marketeller Social Media Report Prepared for Build X Design  ·  July 2026 Marketeller Inc. Michael@marketeller.com  ·  www.marketeller.com Social Media & Digital Marketing Agency Build X Design Monthly Social Media Report July 1 – July 31, 2026 Overview Followers Video Views Reach & Impressions Engagement Advertising […]

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]]> Build X Design — July 2026 Social Media Report | Marketeller
Marketeller
Social Media Report
Prepared for Build X Design  ·  July 2026
Marketeller Inc.
Michael@marketeller.com  ·  www.marketeller.com
Social Media & Digital Marketing Agency
Build X Design
Monthly Social Media Report
July 1 – July 31, 2026
01   Overview & Key Insights

July 2026 Performance Summary

11,180
Total Followers
▲ +12.3% vs June
124,942
Video Views
▼ −23.7% vs June
124,942
Impressions
▼ −23.7% vs June
1,141
Engagements
▼ −77.0% vs June

July was a steady month after June’s viral spike. Followers kept climbing — 1,257 net new across all platforms, pushing the cumulative audience past 11,000. The standout post was “Garden Suite vs. Laneway Suite,” which pulled 14,108 organic views on TikTok and carried over to Instagram and YouTube as the month’s top-performing piece of content. Paid performance sharpened noticeably: the weighted Meta Ads CPM dropped to $9.62 CAD (down from $12.24 in June) while the average CTR held at 4.93%, roughly 3× the social-video benchmark.

Views, impressions, and engagement all came down from June, which is expected — June was carried by a single 54K reel that didn’t repeat. Underneath that, the fundamentals stayed healthy: consistent follower growth, cheaper and more efficient ad delivery, and a cross-platform hit in the Garden Suite video. All figures sourced from Metricool.

✓ Instagram +987 followers ✓ TikTok +143 followers (+29.1%) ✓ YouTube +127 subscribers ⚡ Top TikTok: 14,108 views (Garden Suite) ⚡ Top IG Reel: 5,076 organic views 🔥 Total Ad Spend: $368.14 CAD 🎍 Best CPM: New-Build Multiplex $7.99 🔗 Avg Link CTR: 4.84% 📈 Overall Avg CPM: $9.62 CAD
TikTok Top Organic Views
Garden Suite vs. Laneway Suite 🏠
14,108 organic views
Meta Ads Top Advertised CPM
How a New-Build Multiplex Could Save $500K+
$7.99 CPM (CAD)
Meta Ads Top Advertised CPR
Live in One Unit, Rent the Other — Duplex Conversion
$0.11 per result (link click)
02   Followers Gained — July 2026
Total New Followers
1,257
Net gain across all platforms in July 2026
Instagram
+98778.5%
TikTok
+14311.4%
YouTube
+12710.1%
Platform Follower Growth
Instagram
+987
Now 7,415 followers
TikTok
+143
Now 635 followers • +29.1%
YouTube
+127
Now 3,130 subscribers
July Highlight: Steady, broad-based growth without a viral outlier — Instagram added 987 followers and TikTok grew another 29.1% to cross 600 followers. The cumulative audience now sits at 11,180 across Instagram, TikTok, and YouTube, up from 9,959 at the end of June.
02b   Video Views — July 2026
Total Video Views
124,942
All Platforms • July 2026
Organic Views
86,675
69.4% of total • no ad spend
Paid Views
38,267
30.6% • Meta Ads (Instagram)
Views by Platform
Instagram — 92,122 (73.7%)
TikTok — 21,168 (16.9%)
YouTube — 11,652 (9.3%)
Organic vs. Paid Split
Organic — 86,675 (69.4%)
Paid — 38,267 (30.6%)
Top TikTok Videos — Organic Views
Garden Suite vs. Laneway Suite (Jul 17)14,108
Live in One Unit, Rent the Other (Jul 16)2,475
Duplex vs. Triplex: Not Just One More Unit (Jul 18)1,696
Regulation Changes for Toronto Multiplexes (Jul 5)1,084
Toronto’s Rental Market 3-Bedroom Problem (Jul 23)905
New 2026 Multiplex Rule (Semi-Detached) (Jul 9)900
Top Instagram Reels — Organic Views (Jul)
Garden Suite vs. Laneway Suite (Jul 17)5,076
Duplex vs. Triplex: Not Just One More Unit (Jul 18)4,215
Live in One Unit, Rent the Other (Jul 16)3,730
Regulation Changes for Toronto Multiplexes (Jul 5)2,670
Organic reel views (paid promotion tracked separately in Section 05)
Top YouTube Videos — July 2026
Live in One Unit, Rent the Other (Duplex Guide)4,365
Duplex vs. Triplex: Not Just One More Unit1,069
Regulation Changes for Toronto Multiplexes990
Total Views Mix — Organic vs. Paid by Platform
PlatformOrganicPaidTotalOrg%
Instagram53,85538,26792,12258.5%
TikTok21,168—21,168100%
YouTube11,652—11,652100%
Total86,67538,267124,94269.4%
Cross-platform winner: “Garden Suite vs. Laneway Suite” was the month’s breakout — 14,108 organic views on TikTok plus another 5,076 organic on Instagram from the same clip. Paid views made up a larger share of the mix this month (30.6%) as the Meta Ads budget scaled up to $368 CAD across eight promoted posts.
03   Total Reach & Impressions — July 2026
Total Impressions
124,942
Organic + Paid across all platforms
Accounts Reached (Instagram)
65,235
Total profile reach • +5.8% vs June
Impressions by Platform
Total Reach Split — Organic vs. Paid
PlatformOrganicPaidTotal
Instagram53,85538,26792,122
TikTok21,168—21,168
YouTube11,652—11,652
Total86,67538,267124,942
Organic — 86,675 (69.4%)
Meta Ads (Instagram) — 38,267 (30.6%)
Data Note: Instagram accounts reached (65,235) came in ahead of June despite lower total views, showing the paid campaigns pushed content to a wider unique audience. Paid impressions of 38,267 reflect the eight Meta Ads campaigns that ran in July. All figures sourced from Metricool.
04   Total Engagement — July 2026
Total Engagements
1,141
Organic interactions across Instagram, TikTok & YouTube
TikTok
59452.1%
Instagram
45439.8%
YouTube
938.2%
Engagement by Platform
Instagram Reel Interactions Breakdown (July)
308
Likes
78
Saves
61
Shares
7
Comments
454
Total IG
1,685
Accts Engaged
TikTok Engagement Breakdown
521
Likes
59
Shares
14
Comments
Top TikTok by Likes: “Garden Suite vs. Laneway Suite” (Jul 17) — 392 likes and 46 shares on 14,108 views. TikTok out-engaged Instagram this month thanks to that single breakout video.
05   Advertising Metrics — July 2026 (Meta Ads Manager)
Total Ad Budget — July 2026
$368.14
Total Spend (CAD)
Meta Ads (Instagram only)
38,267
Total Paid Impressions
Meta Ads campaigns
1,885
Total Clicks
1,852
Total Link Clicks
Meta Ads — Instagram Campaigns
All 8 campaigns placed on Instagram. No YouTube promotions in July 2026.
$368.14
Total Spend (CAD)
38,267
Total Impressions
33,108
Total Reach
$9.62
Avg CPM (CAD)
Weighted average
CampaignImpressionsClicksLink ClicksSpend (CAD)CPM (CAD)
How a New-Build Multiplex Could Save $500K+7,497306319$59.93$7.99
Duplex vs. Triplex: Not Just One More Unit6,019249236$49.43$8.21
Live in One Unit, Rent the Other6,486547507$55.93$8.62
Garden Suite vs. Laneway Suite8675350$7.92$9.13
New 2026 Multiplex Rule (Semi-Detached)5,110200202$49.86$9.76
Toronto’s Push to Add More Housing3,229142142$35.81$11.09
Regulation Changes for Toronto Multiplexes4,437149145$49.65$11.19
Toronto’s Rental Market 3-Bedroom Problem4,622239251$59.61$12.90
Total / Weighted Avg38,2671,8851,852$368.14$9.62
CPM & CTR Analysis — All Paid Campaigns (July 2026)
Industry CTR benchmark for social video: 0.5–1.5%  ·  Build X Design averaged 4.93% — over 3× above benchmark. Lower CPM = more cost-efficient impressions.
Avg Meta CPM
$9.62
Weighted across 8 campaigns
Best Campaign CPM
$7.99
New-Build Multiplex $500K+
Avg Meta CTR
4.93%
All clicks / impressions
Avg Link CTR
4.84%
Link clicks / impressions
Total Spend
$368.14
Meta Ads only
Top CTR Campaign
8.43%
Live in One Unit
CPM Comparison — All Paid Campaigns Ranked (CAD)
Lower CPM = more cost-efficient impressions · Best at top
CTR Analysis — All Paid Campaigns (July 2026)
Higher CTR = more engagement with ad · Best at top
CampaignImpressionsClicksLink ClicksCTR (All)CTR (Link)CPM (CAD)
Live in One Unit, Rent the Other6,4865475078.43%7.82%$8.62
Garden Suite vs. Laneway Suite86753506.11%5.77%$9.13
Toronto’s Rental Market 3-Bedroom Problem4,6222392515.17%5.43%$12.90
Toronto’s Push to Add More Housing3,2291421424.40%4.40%$11.09
Duplex vs. Triplex: Not Just One More Unit6,0192492364.14%3.92%$8.21
How a New-Build Multiplex Could Save $500K+7,4973063194.08%4.26%$7.99
New 2026 Multiplex Rule (Semi-Detached)5,1102002023.91%3.95%$9.76
Regulation Changes for Toronto Multiplexes4,4371491453.36%3.27%$11.19
Avg / Total38,2671,8851,8524.93%4.84%$9.62
July Ads Insight: “Live in One Unit, Rent the Other” was the standout — the highest CTR (8.43%) and cheapest cost per link click ($0.11), a strong signal to scale that creative. “How a New-Build Multiplex Could Save $500K+” delivered the lowest CPM ($7.99) on the largest impression volume. On the other end, “Toronto’s Rental Market 3-Bedroom Problem” ran the highest CPM ($12.90) — worth refreshing the hook or creative. Overall CPM improved 21% versus June ($9.62 vs $12.24) while spend increased, so the budget worked harder this month. Consider reintroducing YouTube promotions in August given the channel’s steady organic views.
Prepared by Marketeller Inc.  ·  Michael@marketeller.com  ·  www.marketeller.com
Build X Design — July 2026 Report  ·  Confidential

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]]> June 2026 – Build X Design Social Report https://marketeller.com/build-x-design-june-2026-social-media-report/ Thu, 02 Jul 2026 21:53:15 +0000 https://marketeller.com/?p=6942 Social Media Report Prepared for Build X Design  ·  June 2026 Marketeller Inc. Michael@marketeller.com  ·  www.marketeller.com Social Media & Digital Marketing Agency Build X Design Monthly Social Media Report June 1 – June 30, 2026 Overview Followers Video Views Reach & Impressions Engagement Advertising 01   Overview & Key Insights June 2026 Performance Summary 9,959 […]

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]]>
Marketeller
Social Media Report
Prepared for Build X Design  ·  June 2026
Marketeller Inc.
Michael@marketeller.com  ·  www.marketeller.com
Social Media & Digital Marketing Agency
Build X Design
Monthly Social Media Report
June 1 – June 30, 2026
01   Overview & Key Insights

June 2026 Performance Summary

9,959
Total Followers
▲ +21.9% vs May
163,802
Video Views
▲ +157.9% vs May
163,802
Impressions
▲ +17.2% vs May
4,961
Engagements
▲ +467.0% vs May

Build X Design had a breakout June across all platforms — 1,787 total new followers, 163,802 total views, and 4,961 engagements. Instagram delivered a viral reel on June 24 (“Optimizing the 4+1 Multiplex Strategy”) with 54K views and 833 new followers from a single post. TikTok mirrored the same content and reached 21,101 views organically. Meta Ads delivered a strong average CTR of 5.00%, with the Fourplex Walkthrough campaign achieving the best CPM at $9.96 CAD.

Note: Instagram analytics from June 1–14 supplemented from Instagram app data due to a Metricool tracking gap. All other platform data sourced from Metricool.

✓ Instagram +1,380 followers (+27.9%) ✓ TikTok +207 followers (+74.7%) ✓ YouTube +200 subscribers ⚡ Top IG Reel: 54K views (Jun 24) ⚡ Top TikTok: 21,101 views 🔥 Total Ad Spend: $310.22 CAD 🎍 Best CPM: Fourplex Tour $9.96 🔗 Avg Link CTR: 4.88% 📈 Overall Avg CPM: $12.24 CAD
Instagram Top Organic Views
Optimizing the 4+1 Multiplex Strategy 🏠
54K organic views
Meta Ads Top Advertised CPM
Fourplex Walkthrough — St. Clair West Village
$9.96 CPM (CAD)
Meta Ads Top Advertised CPR
Fourplex Walkthrough — St. Clair West Village
$0.17 per result (link click)
02   Followers Gained — June 2026
Total New Followers
1,787
Net gain across all platforms in June 2026
Instagram
+1,38077.2%
YouTube
+20011.2%
TikTok
+20711.6%
Platform Follower Growth
Instagram
+1,380
Now 6,515 followers • +27.9%
TikTok
+207
Now 484 followers • +74.7%
YouTube
+200
Now 2,960 subscribers
June Highlight: Instagram gained 1,380 followers in a single month — 3.4x the May gain of 401. A single June 24 reel drove 833 new followers alone. TikTok also surged +74.7%, nearly doubling its follower base.
02b   Video Views — June 2026
Total Video Views
163,802
All Platforms • June 2026
Organic Views
137,948
84.2% of total
Paid Views
25,854
15.8% • Meta Ads
Views by Platform
Instagram — 120,812 (73.8%)
TikTok — 35,411 (21.6%)
YouTube — 7,579 (4.6%)
Organic vs. Paid Split
Organic — 137,948 (84.2%)
Paid — 25,854 (15.8%)
Top TikTok Videos — Organic Views
4+1 New Build Multiplex Project (Jun 24)21,101
How a New-Build Could Save $500K+ (Jun 30)5,766
Smallest Laneway Suite (Jun 15)3,261
Don't Leave Multiplex to Assumptions (Jun 12)1,328
Toronto's Setback Rules (Jun 19)1,268
How We Divide Your Multiplex (Jun 5)1,142
Fourplex Walkthrough Youtube (Jun 1)911
Toronto's Push to Add Housing (Jun 27)634
Top Instagram Reels — Views
Optimizing the 4+1 Multiplex Strategy (Jun 24)54,000
THE SMALLEST LANEWAY SUITE (Jun 15)13,000
Biggest Mistake Multiplex Investors Make (Jun 12)8,400
7.5m Laneway Home Setback Rules (Jun 19)6,900
Source: Instagram app analytics
Top YouTube Videos — June 2026
Multiplex Tour: 4-Plex + Garden Suite (Jun 1)2,186
4+1 Multiplex Design Dovercourt Village (Jun 24)473
Fourplex Conversion St. Clair West (Jun 1)395
How We Divide Your Multiplex (Jun 5)272
Total Views Mix — Organic vs. Paid by Platform
PlatformOrganicPaidTotalOrg%
Instagram94,95825,854120,81278.6%
TikTok35,411—35,411100%
YouTube7,579—7,579100%
Total137,94825,854163,80284.2%
Instagram content mix: Reels 84.8% • Stories 8.4% • Posts 6.8%. The Jun 24 reel alone drove 53,776 reel views in a single day.
03   Total Reach & Impressions — June 2026
Total Impressions
163,802
Organic + Paid across all platforms
Accounts Reached (Instagram)
61,640
Unique accounts • +270.2% vs May
Impressions by Platform
Total Reach Split
PlatformOrganicPaidTotal
Instagram94,95825,854120,812
TikTok35,411—35,411
YouTube7,579—7,579
Total137,94825,854163,802
Organic — 137,948 (84.2%)
Meta Ads — 25,854 (15.8%)
Data Note: Instagram impressions from June 1–14 sourced from Instagram's native analytics due to Metricool tracking gap. Figures reconciled to 120,812 total views, 61,640 accounts reached.
04   Total Engagement — June 2026
Total Engagements
4,961
Across Instagram, TikTok & YouTube
Instagram
4,16383.9%
TikTok
76815.5%
YouTube
300.6%
Engagement by Platform
Instagram Reel Interactions (June)
1,456
Likes
706
Shares
547
Saves
108
Comments
15
Reposts
4,163
Total IG
TikTok Engagement Breakdown
538
Likes
142
Shares
88
Comments
Top TikTok by Likes: “4+1 New Build Multiplex Project” (Jun 24) — 285 likes. Same viral content as the top IG reel.
05   Advertising Metrics — June 2026 (Meta Ads Manager)
Total Ad Budget — June 2026
$310.22
Total Spend (CAD)
Meta Ads (Instagram only)
25,336
Total Paid Impressions
1,267
Total Clicks
1,236
Total Link Clicks
Meta Ads — Instagram Campaigns
All 8 campaigns placed on Instagram. No YouTube promotions in June 2026.
$310.22
Total Spend (CAD)
25,336
Total Impressions
21,075
Total Reach
$12.24
Avg CPM (CAD)
CampaignImpressionsClicksLink ClicksSpend (CAD)CPM (CAD)
Watch New Youtube Video (Fourplex)4,977312287$49.57$9.96
Here's What Setback Rules Mean4,621172173$49.81$10.78
Toronto's Push to Add More Housing1,2785149$14.02$10.97
Permits Needed For Commercial16333$1.84$11.29
Don't Leave Multiplex to Assumptions5,822300288$66.79$11.47
Smallest Laneway Suite We've Designed5,569321326$69.75$12.52
Best Multiplex Design Hacks1,2645959$18.64$14.75
How We Divide Your Multiplex1,6424951$39.80$24.24
Total / Weighted Avg25,3361,2671,236$310.22$12.24
CPM & CTR Analysis — All Paid Campaigns (June 2026)
Industry CTR benchmark: 0.5–1.5%  ·  Build X Design averaged 5.00% — 3x above benchmark.
Avg Meta CPM
$12.24
Weighted across 8 campaigns
Best Campaign CPM
$9.96
Fourplex Walkthrough
Avg Meta CTR
5.00%
All clicks / impressions
Avg Link CTR
4.88%
Link clicks / impressions
Total Spend
$310.22
Meta Ads only
Top CTR Campaign
6.27%
Fourplex Walkthrough
CPM Comparison — All Paid Campaigns Ranked (CAD)
Lower CPM = more cost-efficient · Best at top
CTR Analysis — All Paid Campaigns (June 2026)
Higher CTR = more ad engagement · Best at top
CampaignImpressionsClicksLink ClicksCTR (All)CTR (Link)CPM (CAD)
Watch New Youtube (Fourplex)4,9773122876.27%5.77%$9.96
Smallest Laneway Suite5,5693213265.76%5.85%$12.52
Don't Leave Multiplex5,8223002885.15%4.95%$11.47
Best Multiplex Design Hacks1,26459594.67%4.67%$14.75
Toronto's Push to Add Housing1,27851493.99%3.83%$10.97
Setback Rules for Laneway4,6211721733.72%3.74%$10.78
How We Divide Multiplex1,64249512.98%3.11%$24.24
Permits Needed For Commercial163331.84%1.84%$11.29
Avg / Total25,3361,2671,2365.00%4.88%$12.24
June Ads Insight: Fourplex Walkthrough led in both CTR (6.27%) and CPM ($9.96) — most efficient campaign this month. “How We Divide Your Multiplex” had the highest CPM ($24.24) with low CTR (2.98%) — recommend pausing or refreshing creative. No YouTube promotions ran in June; consider reintroducing in July.
Prepared by Marketeller Inc.  ·  Michael@marketeller.com  ·  www.marketeller.com
Build X Design — June 2026 Report  ·  Confidential

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]]> May 2026 – Build X Design Social Report https://marketeller.com/may-2026-build-x-design/ Fri, 05 Jun 2026 21:12:43 +0000 https://marketeller.com/?p=6575 Build X Design — May 2026 Social Media Report | Marketeller Social Media Report Prepared for Build X Design  ·  May 2026 Marketeller Inc. Michael@marketeller.com  ·  www.marketeller.com Toronto Digital Marketing Agency Build X Design Monthly Social Media Report May 1 – 31, 2026 Prepared June 2026  ·  Data via Metricool & YouTube Studio Overview Followers […]

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]]> Build X Design — May 2026 Social Media Report | Marketeller
Marketeller
Social Media Report
Prepared for Build X Design  ·  May 2026
Marketeller Inc.
Michael@marketeller.com  ·  www.marketeller.com
Toronto Digital Marketing Agency
Build X Design
Monthly Social Media Report
May 1 – 31, 2026
Prepared June 2026  ·  Data via Metricool & YouTube Studio
01   Overview & Key Insights

May 2026 Performance Summary

744
Total Followers
63,514
Video Views
139,781
Impressions
875
Engagements

Build X Design had a strong May across all platforms — 744 new followers, 139,781 total impressions, and 875 total engagements. TikTok delivered the top organic post of the month (10,573 views, 200 likes on the Toronto Sixplexes reel). YouTube Promotions outperformed Meta Ads on cost efficiency with an average CPM of $5.20 CAD vs. $14.55 CAD for Instagram. All Meta Ads achieved a healthy average CTR of 4.53%, with “Permits Needed For Commercial” leading at 7.10%.

Meta Ads were placed exclusively on Instagram (no Facebook placement). Paid spend of $457.55 CAD drove 47,361 paid impressions on top of 92,420 organic.

✓ Instagram +401 followers ✓ TikTok +136% growth rate ✓ YouTube +180 subscribers ⚡ Top TikTok: 10,573 views 🔥 Total Ad Spend: $457.55 CAD 🎍 Best CPM: YT Retail Design $6.72 ↓ Low TikTok video completion rate 🔗 Avg Link CTR: 3.77% 📈 Overall Avg CPM: $9.66 CAD
TikTok Top Organic Views
Toronto sixplexes are creating huge opportunities in 2026 🏠
10,603 organic views
YouTube Top Advertised CPM
New French Bakery — Marché Marie Retail Design at St. Lawrence
$3.42 CPM (CAD)
Instagram Top Advertised CPR
These GTA Neighbourhoods Are Creating…
$0.23 per result (link click)
02   Followers Gained — May 2026
Total New Followers
744
Net gain across all platforms in May 2026
Instagram
+40153.9%
YouTube
+18024.2%
TikTok
+15921.4%
Facebook
+20.3%
LinkedIn
+20.3%
Running Follower Count — May 2026
Follower Gain by Platform
PlatformEnd CountGainedGrowth
TikTok276+159+136.0%
Facebook17+2+13.3%
LinkedIn22+2+10.0%
Instagram5,011+401+8.7%
YouTube2,760+180+7.0%
Key takeaway: TikTok's +136% growth rate makes it the fastest-growing platform. At this rate it will surpass Facebook and LinkedIn in followers within weeks — priority investment recommended.
02b   Video Views — May 2026
Total Video Views
63,514
Organic + Paid · All Platforms
Organic Views
40,341
63.5% of total — no ad spend
Paid / Promoted Views
23,173
36.5% — Meta Ads + YT Promos
Top Organic Video
10,573
TikTok · Toronto Sixplexes
Organic vs. Paid Video Views by Platform
Organic dominates on TikTok (100% · 19,212 views). Instagram Reels flips majority to paid (62.2%) due to Meta Ads promotions. YouTube has strong organic baseline at 79.2% of its 10,603 total views.
Total Views Mix — Organic vs. Paid
PlatformOrganicPaidTotalOrg%
TikTok19,212—19,212100%
YouTube8,4022,20110,60379.2%
Instagram12,72720,97233,69937.8%
Total40,34123,17363,51463.5%
TikTok — Organic Views by Video
Instagram Reels — Organic vs. Paid Views per Reel
YouTube — Organic vs. Promoted Views per Video
Note: “New French Bakery” is a short-form teaser (5,839 views, 4 sec avg watch — YouTube Shorts). “Retail Design at St Lawrence” is the top long-form performer at 80 sec avg view duration with 1,078 organic views.
03   Total Reach & Impressions — May 2026
Total Impressions
139,781
Organic + Paid across all platforms
Organic Reach
92,420
Unique accounts reached without ad spend
Paid Reach / Impressions
47,361
Meta Ads (22,600) + YouTube Promos (24,761)
Stacked Organic vs. Paid per Platform
Total Reach Split — Organic vs. Paid
PlatformOrganicPaidTotal
Instagram32,35622,60054,956
TikTok20,619—20,619
YouTube Organic15,584—15,584
YouTube Promoted—24,76124,761
Facebook23,501—23,501
LinkedIn360—360
Total92,42047,361139,781
04   Total Engagement — May 2026
Total Engagements
875
Likes + Comments + Shares + Saves across all platforms
Instagram
39044.6%
TikTok
35740.8%
YouTube
788.9%
LinkedIn
465.3%
Facebook
40.5%
Engagement Breakdown by Type & Platform
Engagement by Platform
Instagram — 390 interactions (Reels only)
Likes (Reels)275
Shares (Reels)57
Comments + Saves (est.)58
TikTok — 357 interactions
Toronto Sixplexes (May 9)200
Should You Sever (May 1)81
Other 5 videos76
05   Advertising Metrics — May 2026 (Meta Ads Manager + YouTube Studio)
Total Ad Budget — May 2026
$457.55
Total Spend (CAD)
Meta + YouTube
$328.78
Meta Ads (CAD)
71.9% of budget
$128.77
YouTube Promos (CAD)
28.1% of budget
47,361
Total Paid Impressions
Meta 22,600 + YT 24,761
Budget vs. Impressions — Meta Ads vs. YouTube Promotions
Meta Ads (Instagram) — 71.9% ($328.78 CAD)
YouTube Promotions — 28.1% ($128.77 CAD)
Meta Ads — Instagram Campaigns (Source: Meta Ads Manager)
$328.78
Total Spend (CAD)
22,600
Total Impressions
21,075
Total Video Plays
$14.55
Avg CPM (CAD)
Weighted average
CampaignImpressionsReachSpend (CAD)ClicksLink ClicksCPM (CAD)
These GTA Neighbourhoods1,6351,526$15.306667$9.36
Architecture Meets Missing Middle4,4073,157$49.70217217$11.28
We're Excited (St Lawrence)5,0043,646$54.90204201$10.97
Best Multiplex Design Hacks1,6351,772$21.086367$12.89
Permits Needed For Commercial2,4932,130$38.04177133$15.26
Difference Between TOR & VAN2,6342,153$45.48105102$17.27
Toronto Sixplexes Creating…2,6621,756$54.5111237$20.48
Should You Sever Your Property2,1301,247$49.777927$23.37
Total / Weighted Avg22,60021,075$328.781,023851$14.55
All amounts in CAD. Source: Meta Ads Manager export, May 1–31 2026. All campaigns placed on Instagram (no Facebook placement).
Meta Ads — Impressions, Reach & Video Plays by Campaign
CPM & CTR Analysis — All Paid Campaigns (May 2026)
Industry CTR benchmark for social video: 0.5–1.5%  ·  Build X Design averaged 4.53% — 3× above benchmark. Lower CPM = more cost-efficient impressions.
Avg Meta CPM
$14.55
CAD · 8 campaigns
Avg YT CPM
$5.20
CAD · 2 promotions
Avg Meta CTR
4.53%
All clicks / impressions
Avg Link CTR
3.77%
Link clicks / impressions
Overall Avg CPM
$9.66
CAD · Meta + YouTube
Top CTR Campaign
7.10%
Permits For Commercial
CPM Comparison — All Paid Campaigns Ranked (CAD)
Lower = more cost-efficient. YouTube Promotions dominate.
CPM Analysis: YouTube Promotions dominate on cost efficiency — “Retail Design” at $6.72 CAD CPM is 2.2× cheaper than the best Meta campaign ($9.36). The two DM Conversation campaigns (“Should You Sever” and “Toronto Sixplexes”) have the worst Meta CPMs ($23.37 and $20.48). Recommendation: Pause or restructure the messaging campaigns and reinvest into YouTube Promotions or profile-visit campaigns for better reach efficiency.
CTR Analysis — Meta Ads Campaigns
Click-Through Rate = Clicks ÷ Impressions · Both all-clicks CTR and link-clicks CTR shown.
CampaignImpressionsClicksLink ClicksCTR (All)CTR (Link)CPM (CAD)
Permits For Commercial2,4931771337.10%5.33%$15.26
Architecture / Missing Middle4,4072172174.92%4.92%$11.28
Toronto Sixplexes2,662112374.21%1.39%$20.48
St Lawrence Latest5,0042042014.08%4.02%$10.97
These GTA Neighbourhoods1,63566674.04%4.10%$9.36
Difference TOR & VAN2,6341051023.99%3.87%$17.27
Multiplex Design Hacks1,63563673.85%4.10%$12.89
Should You Sever2,13079273.71%1.27%$23.37
Avg / Total22,6001,0238514.53%3.77%$14.55
CTR Insights: “Permits Needed For Commercial” achieved an outstanding 7.10% CTR — nearly 2× the campaign average — suggesting strong audience intent for commercial architecture content. “Architecture Meets Missing Middle” tied on CTR and link CTR (4.92%/4.92%), indicating its audience took action without friction. The two DM Conversation campaigns (“Toronto Sixplexes” and “Should You Sever”) show high overall CTR but very low link CTR (1.39% and 1.27%), meaning people clicked the ad but didn’t proceed to DM — the CTA may need reframing. Recommendation: Test profile-visit objective on the Sixplex and Severance content before switching to DM objective.
YouTube Promotions (Source: YouTube Studio)
$128.77
YouTube Spend (CAD)
2 promotions in May
24,761
Total Impressions
2,201
Total Views
8.89% avg view rate
$5.20
Avg CPM (CAD)
2.8× cheaper than Meta
YouTube Promotions — Impressions & Views
CampaignImpressionsViewsView RateSpend (CAD)CPM (CAD)
Retail Design at St Lawrence13,3811,70212.72%$89.87$6.72
New French Bakery11,3804994.38%$38.90$3.42
Total / Avg24,7612,2018.89%$128.77$5.20
Note: YouTube CPM at $5.20 CAD average is 2.8× cheaper than Meta Ads ($14.55). “Retail Design” had a 12.72% view rate — excellent for a YouTube in-stream ad. Recommend increasing YouTube Promotions budget in June.
Paid vs. Organic — Full May 2026 Breakdown
Organic Reach / Views
92,420
IG · FB · TikTok · YT · LinkedIn
Meta Ads — Instagram Only
22,600
Confirmed Instagram-only placement
YouTube Promotions
24,761
Additional paid impressions (YT Studio)
Organic — 66.1% (92,420)
Meta Ads (Instagram) — 16.2% (22,600)
YouTube Promotions — 17.7% (24,761)
Marketeller Inc.  ·  Michael@marketeller.com  ·  www.marketeller.com
Build X Design · Monthly Report · May 1–31, 2026 · Data via Metricool & YouTube Studio

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