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The Brand Watch

Category: Commerce

Visionaries

Beyond Bricks and Mortar: How The Corcoran Group, Led by CMO Christina Panos, Masters Emotional Real Estate Marketing

Christina Panos, Corcoran Group, Real Estate

Commerce

The Top 10 Brand Controversies of 2025 and What Marketers Can Learn

2025 was a challenging year for brands navigating a deeply divided America. Here's what we can learn from 2025's marketing Controversies...

Top Stories

Visionaries

Hinge’s Big Shake-Up: A New CEO and CMO to Drive Dating App’s Future

The popular dating app Hinge has announced significant leadership changes, promoting CMO Jackie Jantos to CEO and Tamika Young to CMO...

CEO, CMO, Hinge

Adtech

The Creative Shift Redefining CTV Advertising: What Marketers Must Know

CTV ads evolve to interactive formats with 3x engagement. Marketers: test shoppables, focus on value, leverage data as $30B spend grows 20% YoY....

Advertising

Adtech

Meta’s AI Tools Revolutionize Brand-Creator Partnerships on Facebook & Instagram

Meta's AI tools streamline creator partnerships: expanded Hub, performance data, API, permission codes. 19% lower CPA for FB/IG ads....

Advertising, AI, influencer marketing

Adtech

Google Gemini Ads by 2026? What Marketers Need to Know Amid Controversy

Google Gemini ads eyed for 2026 per Adweek, denied by execs. Prepare for conversational AI advertising revolution....

Advertising, AI, Google

Creative

Gap’s Winning Playbook: Katseye Success Powers Holiday Magic

Gap leverages Katseye's 8B-impression denim campaign success into 30M-view holiday hit "Give Your Gift," mastering Gen Z + multi-gen marketing....

Advertising, brand marketing, influencer marketing

Visionaries

What Linda Bethea’s Exit From Danone Means for Marketing’s Future

Danone North America CMO Linda Bethea is exiting as the company shifts to a regional marketing structure, highlighting a broader trend toward integrated, streamlined marketing...

Commercial, Top Visionaries Story

Commerce, Visionaries

Mastering Modern Retail: The Jennie Weber Way at Best Buy

How Best Buy CMO Jennie Weber is transforming the retail marketing landscape by building an agile and adaptable team....

Creative

Disney’s ‘Best Christmas Ever’: Unpacking the Magic Behind Their Latest Holiday Ad Triumph

Disney's latest holiday ad, "A Disney Holiday Short: Best Christmas Ever," masterfully blends emotional storytelling with interactive digital marketing....

Christmas, disney

The Latest

Airbnb’s Gold Medal Marketing: Making Olympians Feel at Home for Milano Cortina 2026

Strategy

Digital Marketing

Design

Media

Packages

Category: Commerce

Beyond Bricks and Mortar: How The Corcoran Group, Led by CMO Christina Panos, Masters Emotional Real Estate Marketing

The Top 10 Brand Controversies of 2025 and What Marketers Can Learn

Hinge’s Big Shake-Up: A New CEO and CMO to Drive Dating App’s Future

The Creative Shift Redefining CTV Advertising: What Marketers Must Know

Meta’s AI Tools Revolutionize Brand-Creator Partnerships on Facebook & Instagram

Google Gemini Ads by 2026? What Marketers Need to Know Amid Controversy

Gap’s Winning Playbook: Katseye Success Powers Holiday Magic

What Linda Bethea’s Exit From Danone Means for Marketing’s Future

Mastering Modern Retail: The Jennie Weber Way at Best Buy

Disney’s ‘Best Christmas Ever’: Unpacking the Magic Behind Their Latest Holiday Ad Triumph

The Latest

Airbnb’s Gold Medal Marketing: Making Olympians Feel at Home for Milano Cortina 2026

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By Michael Lee

www.marketeller.com

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The Latest

Airbnb’s Gold Medal Marketing: Making Olympians Feel at Home for Milano Cortina 2026

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By Michael Lee

www.marketeller.com

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