What Social Media’s £3.8 Billion Ad Scam Means for Marketers
Social media platforms are making billions from scam ads in Europe, and it’s chipping away at people’s trust in online advertising. Marketers now have to work harder to prove they’re legitimate, be more selective about where they run ads, and push platforms to take scam prevention seriously.
Is Traditional Search Marketing Taking a Backseat?
AI may reshape how people discover information, pushing traditional search into a smaller role.
Meta Levels Up: AI Supercharges Creator Partnerships for Brands
Meta has introduced powerful AI-driven updates to its Partnership Ads, making it easier for brands to find creators and turn organic content from Facebook and Instagram into paid ads.
The Creative Shift Redefining CTV Advertising: What Marketers Must Know
CTV ads evolve to interactive formats with 3x engagement. Marketers: test shoppables, focus on value, leverage data as $30B spend grows 20% YoY.
Meta’s AI Tools Revolutionize Brand-Creator Partnerships on Facebook & Instagram
Meta’s AI tools streamline creator partnerships: expanded Hub, performance data, API, permission codes. 19% lower CPA for FB/IG ads.
Google Gemini Ads by 2026? What Marketers Need to Know Amid Controversy
Google Gemini ads eyed for 2026 per Adweek, denied by execs. Prepare for conversational AI advertising revolution.
Spotify Wrapped’s Big Comeback: Why a Human Touch is Winning Over AI in Marketing
Spotify Wrapped is returning in 2025 with a renewed focus on human connection, learning from last year’s AI backlash. This strategic shift emphasizes customer feedback and authentic personalization, proving that a human touch remains vital for engaging users and building brand loyalty in the digital marketing landscape.
Marketing’s New Era: Why AI Makes Uniqueness Harder (and How to Win Anyway)
See why AI makes uniqueness harder to stand out in the marketing world and how agencies are adapting to the new era.
