Finding the right creator for your brand shouldn’t feel impossible. Meta just launched AI-powered updates (Dec 11, 2025) to simplify discovering talent and turning organic content into high-performing ads on Facebook and Instagram. These tools make influencer marketing faster, smarter, and more scalable for brands of all sizes.
Meta’s AI Makes Creator Collabs Effortless
Meta’s updates tackle real pain points: creator discovery, performance insights, and scaling partnerships. The goal? Turn authentic UGC into ads that feel genuine, not salesy.
Key features:
- Expanded Partnership Ads Hub
Now includes Instagram UGC, affiliate posts, and brand mentions/tags. One-stop shop to browse Facebook + IG content. - In-Hub Performance Data
See views, likes, comments, shares, saves before partnering. Data-driven creator selection boosts ROI. - Facebook Partnership Ads API
Programmatically find/convert creator content at scale (joins existing Creator Discovery API).
- Simplified Permissions
Creators share one “ad code” for instant rights—no endless emails. Speeds launch time. - Wider Eligibility
Facebook Professional Mode profiles now qualify, expanding niche creators.
Partnership ads deliver 19% lower CPA and 13% higher CTR vs. standard ads, per Meta.
The Strategy: Efficiency + Authenticity
Meta prioritizes AI in marketing to cut friction while keeping content real. Brands get high-signal UGC; creators get easier monetization. Result: ads that convert because they feel organic.