Scope3’s recent promotion of Tim Collier to Chief Commercial Officer marks a new era for sustainability in digital advertising, as the company pushes forward with “agentic advertising”—an innovative strategy powered by artificial intelligence (AI) that reduces the carbon footprint of ad campaigns in real time. This change represents how responsible marketing and technology-driven solutions are becoming central to the future of adtech.

Leading for Sustainability: Tim Collier’s Promotion

Tim Collier was recently named Scope3’s Chief Commercial Officer, demonstrating the company’s commitment to sustainability and experienced leadership. Having previously led Scope3’s UK operations, Collier brings global adtech expertise and will help expand Scope3’s influence around the world. Promoting a proven leader from within also assures clients and partners of company stability—always a strong sign in the dynamic advertising industry.

What Is Agentic Advertising?

Agentic advertising uses AI to make advertising smarter, more automated, and focused on reducing carbon emissions—not just campaign performance. Instead of optimizing only for reach and conversions, Scope3’s Agentic Media Platform uses machine learning to buy ad placements that are eco-efficient, steering budgets toward low-emission media sources automatically.

Scope3’s Mission: Making Digital Ads Greener

Scope3 aims to decarbonize digital advertising by tracking and reducing the environmental impact of ad campaigns. Every online ad uses energy—from servers to data centers—creating CO₂ emissions. Scope3’s products help brands:

• Measure: Track the carbon emission of campaigns and supply chains.
• Optimize: Guide ad buying toward greener, lower-emission inventory.
• Transparency: Provide brands with data on their digital carbon footprint to inform sustainable decisions.

Major brands now demand green solutions, and Scope3 stands out by offering tools to help businesses align profitability with their environmental goals.

The Future: Smarter, Sustainable Ad Ecosystem

Scope3 is building a foundation based on forward-thinking leadership, innovative technology, and a clear purpose: to make advertising both high-performing and environmentally responsible. Their challenge now is to educate the market about agentic advertising and help brands transition smoothly to greener adtech solutions. As digital ad spending grows and sustainability demands increase, Scope3 is ready to lead the industry toward a cleaner, smarter future.