Jollyes Pets: Unleashing an ‘Unapologetic’ Marketing Mission to Conquer the Pet Retail Market
Jollyes Pets has appointed Sean McGinty as CMO with a clear mission: transform the UK’s second-largest specialist pet retailer into a household name. With a bold value specialist positioning, a new Simply Jollyes own-label range, and a digital-meets-physical growth strategy, Jollyes is making its move on the pet retail market and other challenger brands should be paying close attention.
