How the Bezos–Sánchez Wedding Became a Media Masterclass
Jeff Bezos and Lauren Sánchez’s Venice wedding buzz shows how celebrity, luxury, and location can generate massive earned media
A24’s Marty Supreme: The Marketing Masterclass That Rewrote the Rules
A24’s Marty Supreme campaign used “calculated chaos,” viral storytelling, and internet-native content to reinvent the movie trailer and turn a film rollout into a cultural event.
Home Depot Builds a Creator Bridge: A Game-Changer for Influencer Marketing
Home Depot is launching a new ‘creator portal’ to connect with home improvement influencers, aiming to boost content creation and customer engagement.
Is Traditional Search Marketing Taking a Backseat?
AI may reshape how people discover information, pushing traditional search into a smaller role.
Beyond the Bots: Why Human Skills Are Your Agency’s Gold in an AI World
As AI reshapes marketing fast, human skills are becoming even more valuable. Agencies that invest in people, not just tools, will lead in 2026 and beyond.
Meta Levels Up: AI Supercharges Creator Partnerships for Brands
Meta has introduced powerful AI-driven updates to its Partnership Ads, making it easier for brands to find creators and turn organic content from Facebook and Instagram into paid ads.
Beyond Bricks and Mortar: How The Corcoran Group, Led by CMO Christina Panos, Masters Emotional Real Estate Marketing
Beyond Bricks and Mortar: How The Corcoran Group, Led by CMO Christina Panos, Masters Emotional Real Estate Marketing In the competitive world of real estate, simply listing properties isn’t enough. Modern buyers are looking for more than just a house; they’re searching for a home, a lifestyle, and a connection. This is where companies like […]
The Top 10 Brand Controversies of 2025 and What Marketers Can Learn
2025 was a challenging year for brands navigating a deeply divided America. Here’s what we can learn from 2025’s marketing Controversies
Hinge’s Big Shake-Up: A New CEO and CMO to Drive Dating App’s Future
The popular dating app Hinge has announced significant leadership changes, promoting CMO Jackie Jantos to CEO and Tamika Young to CMO
