H&F Jewellery videos went from stylish high quality content shot with only our best camera equipment, to a new hybrid model, where we incorporated an A-roll clip with a staff from H&F Jewellery narrating the video content. We developed content not focused not on the products shown, but on value we can provide to our viewers through the narration and advice from an experienced staff. This gave the audience a sense of connection with the staff, and being able to receive free content, with an approach to help educate potential customers out of goodness of the brand, we’re able to gain the trust of our viewers and confidence to purchase jewellery not only from the staff member, but from the brand itself. With the continuous implementation of these videos, we’re able to establish a certain connection from the viewers that brand will not be able to achieve with traditional marketing approaches. We create consistent monthly sales inquires that also bonded stronger relationships for returning customers. 

Using long exposure and other lighting technics, Michael Lee photographed and designed ads for social media to replicate the fun neon colours seen at the night market festival.

These photos were used for social media ads, signage and print coupons.